Comments on: Rejected (Or Not?) – Have Any Devs Been Accepted?

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By: burnsaa

burnsaa — Mon, 17 Mar 2008 14:09:52 +0000

Not that it always works but I kind of like the way MS does it. Living in the Redmond area I’ve signed up for their usability studies where you fill out a survey of all of the different types of software you use including what type of smartphone as well as video games you play and consoles you own. Then when they have software that needs some testing they call you up and you come down and they ask you questions on how you would do certain tasks and sometimes they will have cameras tracking your eyes to see where on the screen you are looking. And the best part is they give you software for your time I haven’t had to buy an OS or new version of office ever and of course getting to play games like halo3 and gears of war before they were released. But the down side is you can’t talk about it to anyone ( I hope I’m not breaking my contract by talking about games that were released months if not years ago) But my point is MS might not always get it right but they are at least showing interest in how consumers are using their products.

By: Rene Ritchie

Rene Ritchie — Mon, 17 Mar 2008 13:28:52 +0000

Apple listens to the user base, right? $100 early adapter credits, Apple TV direct downloads, better mouses… er… oops!

I’m betting Apple uses the Net as the biggest, free-est, if most polarized focus group there is…

By: Bri Guy

Bri Guy — Mon, 17 Mar 2008 12:52:20 +0000

Nice quote, Rene. Figures, eh? Well, Jobs could remain consistent and not actually hire a focus group. I’m sure a focus group would gladly provide input gratis

By: Rene Ritchie

Rene Ritchie — Mon, 17 Mar 2008 12:49:05 +0000

@Bri Guy:

Quoth the Jobs:

"We do no market research. We don't hire consultants. The only consultants I've ever hired in my 10 years is one firm to analyze Gateway's retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products."

By: Rene Ritchie

Rene Ritchie — Mon, 17 Mar 2008 12:47:53 +0000

Figure Steve figured they’d sell a unit or two, maybe a third to Woz, and then go out for some mediation and water-gun sniping with Larry?

By: Bri Guy

Bri Guy — Mon, 17 Mar 2008 12:47:36 +0000

I wonder if Apple has considered consulting with a focus group? For example, they could consult with the numerous folks that have migrated to the iPhone from Palm, WM, etc., and learn what they like/dislike. Couldn’t hurt.

By: Dieter Bohn

Dieter Bohn — Mon, 17 Mar 2008 12:39:03 +0000

It’s certainly mysterious — Apple definitely mis-stepped with that letter. It seems like they’ve completely underestimated the demand for this stuff at every turn.