Anyway, while FAKING good reviews may be morally questionable, look at it from the following point of view: You developed an app for a few months. You are a fast coder who delivers top-notch quality in a 90 hour week. So it took you only 2 month to develop this great app. You are a little short on money, because the last two month you only worked on this app, and the rent and the next payment for that mac you leased to do the coding is due.

Would you oppose to 5 or 6 good reviews written by people who actually used your app, and so are entitled to their opinion (even if that opinion might be biased by who they work for?) I cannot see any harm here. If customers like to jump a band wagon, let them do it. And if they dont like the app, let them write bad reviews! If the app isnt any good, the bad reviews will soon outweigh the few “faked” positive reviews.

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This doesn’t surprise me much. I remember a couple years ago when someone was fired from Gamestop (one of the premier game review sites for console and PC) for posting a bad review of a game that advertised on that website. Apparently, advertising with Gamestop buys you a good review. Ever since that story broke, I’ve been wary of any type of reviews I see on products.

If a review has none of the above, I’ll begin reading it. However, if I have to read a sentence more than twice because I can’t understand it, I move on. I’m not referring to weak English, either — that’s easy to spot. I’m no English professor, but there are some real imbeciles in the App Store who don’t even bother reading what they write.

I agree with D Dell that app padders should be banished for life.

I read most of the reviews across the board from 1 to 5 stars. I pay close attention to any common complaint that might be mentioned in several reviews. This tells me there is something wrong with this app. Even though most of the reviews many be positive, I stay away from that app because too many users are complaining about the same thing(s) therefore, I know there is something to it.

I also use this method when reading reviews on Amazon or any other site. As an example, a friend was going to buy a VW bug. Most reviewers raved about the car, but several said the headlights burned out quickly. I called my cousin that had a VW and he confirmed this was true. So, my friend didn’t buy the VW, in part to this one problem, but there were other problems with the car as well.

Put it this way, if 200 reviewers say the app is everything they were looking for and give it 5 stars, then 50 reviewers say it crashes and 30 reviewers say there is a certain part of the app that does not work right, then would you still buy this app?

I think it’s also important to encourage buyers to also view reviews by app reviews they trust and believe are doing honest reviews – like some of us in the forums.Than only basing the research on the iTunes reviews. Because quite frankly most people are going to rank the review and write little or nothing at all about it it they like/dislike it.

Pardon spelling/ grammer.

Check it out here: http://www.twitter.com/IdiotAppReviews