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UPDATED: Over 75 Million! Could Apple's iPhone/iPod touch Platform be Nearing 70 Million? TiPb Calculates!

By , Tuesday, Jan 26, 2010 at 12:57 pm
17

70_million_istuffs

UPDATE: During the iPad launch event, Steve Job said Apple has sold over 75 million iPhone and iPod touch devices. Boom.

ORIGINAL: Could Apple's iPhone have moved over 40 million units, and the iPod touch almost 30 million yet, for a combined platform total hurtling towards 70 million?

We don't know, but we're opening the iPhone calculator app in an effort to find out.

Let's start with the last "official" tally. At the Apple "It's only rock and roll, but we like it" Music Event in Sept. 2009, Steve Jobs reported 30 million iPhones sold, and 20 million iPod touches for a platform total of 50 million.

A month later, during the Q4 2009 conference call, Apple reported 7.4 million iPhones sold, with iPod touch sales not broken out but said to be up 100% year-to-year.

Skip ahead to yesterday's Q1 2010 conference call, and Apple reported 8.7 million iPhones sold, and iPod touch up 55%.

Adding up the iPhone totals starts off easily enough: 30 + Q1 8.7 = 38.7 million. However, we don't know how many of the 7.4 million sold in Q4 were included in the September event numbers. (The quarter ended in September, but likely not the reporting). A quarter being 3 months, we'll make the colossally inaccurate leap of assuming 2/3 were counted, leaving 2.5 million to be added to the pot. So that makes 41.1 million iPhones on the market. (If Gene Munster's figures about 40% of those being on AT&T, then that makes 16.5 million in the US).

iPod touch is harder math, given the lack of breakdown. We could play it safe and keep the 3:2 ratio from October going, which would mean 27.4 million iPod touches, for a platform total of 68.5 million, but again, that's just a crazy bag of maybe.

Anyone have any better figures (or just better at math?)

Rene Ritchie

Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.

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  1. Poopyhead says:

    Omg this is a ground breaking article.

  2. I come up with 73M combined unit sales to-date.

  3. Christopher Vitek says:

    Where is Leanna when we need her?

  4. Lady Kaede says:

    I think the high ground always belongs to those willing to break the trail . . . Can't find anything wrong with your logic, so, yeah, you're right.

  5. frog says:

    70.047 million by my math :p

  6. icebike says:

    Other than guessing the numbers, the interesting thing in the announced results is that iPhone sales are not meeting the street's expectations any more, and the iTouch sales are exceeding even Apples expectations.

    In a down economy, maybe people are opting out of the dataplan and getting a cheap phone, and using wifi on the ipod Touch as a substitute.

    Or maybe the other smart phones arriving on the market are starting to make a dent in iPhone growth rate.

    Regular ipod (non touch) sales growth has all but disappeared, 3%YoY, as Apple predicted last year. Everybody who wants one has one, except young kids reaching the age where their parents will buy them one. Still thats 22 million units world wide.

  7. Pats says:

    The numbers for Iphone are reported in their quarterly report

    1st Gen sold 6124K, 2nd Gen 15,048, 3rd Gen 21,312 giving a total of 42484. The Ipod touch numbers are not reported directly but have been about 45-50% of the total Ipod sales from the NPD data I've seen.

    @Icebike. The Iphone sales disappointment is pure FUD. Sales are growing faster then the overall smartphone market by a large margin. To call the results disappointing shows the analyst can't guess within a few million units. The quarter went from 4363K unit in 2008 to 8737K units in 2009 in a recession. If you think 100% growth in one year is bad maybe you should look at Nokia's smartphone number for 2009 and compare them to Apple

  8. icebike says:

    It is absolutely nothing to do with FUD.

    These analysts have far better numbers to work with than those provided in Apples 10Q (which apple goes out of their way to obfuscate).

    Google is your friend, and digging deeper that the imaginary quarterly report will do you a lot of good. Listen in on a few of the suppliers conference calls some time.

    Right now these analysts are talking to sources, some inside of Apple even. Once numbers are reported the "Quite period" is over, and better projections are being leaked, if not by Apple, then by suppliers.

  9. duke says:

    icebike ur full of it if u think the iphone sales are dissapointing.

  10. Keepitreal says:

    Icebike, you have finally jumped the shark if you think Apple is messing with the numbers on their 10Q.

    The analysts haven't got a clue about iPhone numbers because there isn't much history to go on, hence the huge variation between the highest and the lowest estimates.

  11. Adam says:

    Wow, could you imagine how many Blackberries have been sold since it's inception. Funny how stats can make anything look good. Why is it considered that EVERY iPhone sale is still in service. I have plenty of friends with a broken iPhones or iPod Touches laying around including the 1st gen iPod Touch sitting in the drawer next to me. Guess that counts. It's sickening to see how Apple continues to insult the intelligence of the average consumer with big numbers that are nothing but fluff. Yet at the same time it's even more sickening to see how the average consumer buys into the fluff hook, line, and sinker. Bravo Apple, you dirty dirty....

  12. Corey says:

    Scott your a bastard. 10 hrs 26 minutes

  13. Corey says:

    Buz tard. Are the bleeped out letters

  14. frog says:

    I remember when Steve Jobs said they wanted to sell 10million of them, and I thought to myself (no way Steve, you'll do well to get about half that)

    I guess for what it's wrong, we were both horribly wrong ... lol

  15. Keepitreal says:

    @Adam

    RIM made a big song and dance last February about having sold 50 million BlackBerry devices. It took them 10 years to arrive at that figure, Whichever way you slice it, Apple's numbers are impressive.

  16. Shiseiji says:

    @keepitreal Thats because they are in the kool aid business

  17. Adam says:

    @keepitreal 10 years in a market that didn't exist. Hell Palm has probably sold more than Apple, but RIM and Palm were the pioneers of an industry that didn't exist. Apple came into a VERY well established market. It's the same as Apple pioneered the MP3 player industry - one that didn't exist. Apple didn't sell 250 million ipod in the past three years, they've done it over several and sure as hell didn't sell a million in the first year. Believe what you want, the rest of us know the truth.

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