Blackberry Users Ready to Bail on RIM for iPhone and Android
Research firm Crowd Science says that almost 40% of Blackberry owners they polled are willing to ditch their device for an iPhone when next they need new hardware, and 32% said they would jump ship to a Nexus One. That leaves a dismal 28% willing to rough it with their Blackberry.
"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," said John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."
There are two main reasons that Blackberry users are wanting to jump ship. For years Blackberry has always been known as a business tool and not a device someone would purchase for regular day to day use. RIM has made two attempts to embrace the growing full-screen form factor, the original Storm and Storm 2, but neither have managed to catch on.
Then there is the lack of apps available for Blackberry devices. 7 days prior to the survey, 67% of Blackberry users did not download a single free app and 91% did not purchase any apps. Now when compared to Apple hitting the one billion download mark last April or even the successful Android market, things don't look that good for RIM in app terms.
Before this survey was completed I personally witnessed this trend take place while spending a lot of my time within our forums as well as the Android Central forums. I was astounded to see so many people abandoning their Blackberry for a Motorola Droid or iPhone 3GS.
When it comes to iPhone and Android users, 90% plan on being loyal with their current platform for their next phone upgrade.
How about you, did you come to the iPhone from a BlackBerry?
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Had a blackberry for years. When iPhone came out I felt lust, but refused to switch to ATT from verizon. After using my iPod touch and feeling total frustration when I thought of the possibilities, and to that I added the over the air sync through mobile me with my mac I ditched verizon and am now th proud owner o an iPhone 3GS.
They belong in an old mobile phone museum.
I had a Curve before I bought my iPhone last April. Looking forward to the next upgrade. I loved my BB but I love my iPhone more.
I dumbed my bold for the 3GS back in November. I don't think that I have been to crackbery.com one time since then. RIM just doesn't get it. My iPhone actually sucks with call quality, but it is overall so much better than any other smartphone.
I have a 3gs and a blackbery storm2 both have limitations. If I had to have one I would pick the blackberry. But the iPhone hands down is an infinetly enjoyable user experience. The blackberry platform is dated and awfully slow. The update process is ununified and arduous, for the leading smartphone in marketshare they are stingy with r&d and more intersted in releasing the same tired units in a new form factor than improving the user experience. The whole thing feels tired and archaic. However, email delivery is unsurpassed, support is top notch, everyone has a charger for it, battery life is superb, and it's reasonably indestructible. Everyhing else could stand for major improvement. I typed this all from my iPhone. A sane person would not and could not attempt that on the storm.
I currently own a Blackberry Storm2, and have resisted the urge to switch to an iPhone based soley on the fact that the iPhone is on AT&T and I'm loyal to Verizon. But the lack of apps for Blackberry is really disappointing and the countless battery pulls that I have to do is really becoming a headache. The moment the Nexus One is available on Verizon, I'm jumping the Blackberry ship and boarding the Android ship!
I could never dump my Berry! However I did buy an iPhone to go with it. I love them both. And have a ton of apps on my BB Storm 2 by the way.
I put up with the original Storm for over 6 months. I love my iPhone, wish AT&T service was better near my house, but would NEVER go back to a RIM product based on the Storm fiasco. They never finished the software for that product and would never admit it.
Treo 650/700p -> Blackberry 8830 -> iPhone 3G -> ???
I never had complaints with finding an app I needed on the BlackBerry, or even on my Treos. While the app situation is better on the iPhone than on the blackberry, the App Store is not the primary aspect seducing BlackBerry users to the iPhone (or to Android).
It is the browser.
Simply put, web browsing on blackberries has always been an afterthought, and it shows. While some commercials suggest they have improved, nothing on any BlackBerry I have seen can hold a candle to Mobile Safari or Android WebKit.
As more and more people want a mobile web-connected device, not just a mobile email client, the smartphone market now demands a capable browser as the cost of admission. To many consumers, a solid mobile web browser is more important than the email client or even optimum call quality. RIM is far behind the curve in this aspect, and they have finally realized it, but perhaps too late. They demonstrated a WebKit-powered BlackBerry browser a month or two ago; when that is released, it would be interesting to see this survey run again, and see if it helped.
I had multiple Blackberry's and loved them. I held out on the iPhone for a while until they had full active sync with Exchange. I puchased a 3GS when they released and would NEVER go back. The iPhone does the sync and email like Blackberry, but it also does so much more! Blackberry had their day with the sync and mail, but have slept while Apple and the rest of the world ran past them. I am in sales and have my own business was willing to purchase the Blackberry, BES License, third party BES server setup etc. for the Blackberry sync/email. Now why would anyone want to mess with all this? From an admin to a user the iPhone works better and is simple to set up.
I had a Bberry Curve on AT&T. It didn't have Wifi or 3G, so it kidna sucked in the internet department. But it's e-mail capability still rape Iphone. Sold it, got an Iphone 3G (not s). Out comes the Bold. Bought it. Loved it. Dropped it. Broke it. Now I'm back on Iphone. Waiting for Supersonic.
This article conveniently leaves out the fact that most Bberry owners have one, strictly for business, not for casual use like the Iphone is garnered to. They don't need extra apps which is why they don't dl or buy em.
I felt like I was leaving for the darkside when I left bb over a year ago and don't regret one second. My iPhone is a better business phone than my bb ever was!!
I have a Bold 9700 and an iphone 3G, and love them both also. I tend to take my BB around with me during the day for instant communication, but when I'm home the iphone isn't far from my side. I'm an insomniac so listening to music/podcasts is great when I can't sleep. I probably could get by with an ipod Touch!
I can speak only for myself. But part of brand loyalty is because of the plethora of apps that exist on the iPhone. I have invested alot of money in apps that I bought for the iPhone. Why would I go to the Andriod or Palm where I would have to re-invest in the same or similar software.
Don't be mistaken. This is an important part of brand loyalty.
I think that Blackberry has a major issue with lack of apps.
First, since there is little investment (buy-in) by the users of Storm and Storm 2, it is easy to migrate to another platform.
Second, by having a lack of apps or crappy ones, this also pushes customers to other platforms.
I can't wait for iPhone 4.0!!
I had a Curve and a BOLD. I loved my Bold but decided to test an iPhone just to finally satisfy my curiosity. Within 2 hours I knew I was not going back. I was AT&T already so that didn't matter and in the NE AT&T service is very good. The UI and OS on the Berry is beyond tired. I absolutely love my iphone partly because i was an iPod addict to begin with and now I have that integrated with my phone and also because it has been a strong business device as well. I'm a busy sales person and find plenty to like about the iPhone. Also, I just laughed out loud when i read about someone else being sick of the "battery pulls". I almost forgot about that insanity. Not even a thought with the iPhone. I'm never going back and can't wait to see iPhone 4.0. Even bought a Mac since my switch. Steve Jobs' brainwashing master plan worked like a charm on me and I couldn't be happier.
I had been a blackberry user and fan for years. Within the past year I had switched my two home PC's to iMacs and also purchased a Mac Book Pro. So when my third Storm bricked on its own and Verizon wanted me to pay for the fourth one, I bid farewell to Verizon and switched my wife and I to iPhones. I don't know why I didn't make the switch to Apple 5 years ago. Couldn't be happier with the products and the OS. I am patiently waiting for my April delivery of my iPad. Yea, now I'm a mac junkie.
I was a diehard blackberry user for 6 years then switched to the iPhone there are some things I miss such as the keyboard or ability to quickly text more than 10 people at a time but overall I'm happy with the choice
I will always use a iPhone and always stay with Apple Inc......PC boo and non apple phones boooo
I have to commend TIPB ... Boy Genius Report is more of an IPhone fanboy site than you .. you guys actually mention Android in that study...
BGR didn't even bother to mention that .. how pathetic...
I got the 8330 on Telus as they were CDMA last March. I had to go with Telus because of their great coverage for when we go camping and on trips. Rogers sucked that way so there was no way I could go with them. Once Telus went HSPA and had a month or so to work all of the kinks out, I bought myself an early Christmas gift in mid-November: a 32GB iPhone 3GS. I already had the MacBook at home and was tired of getting my BlackBerry to work with it (never really did). My iPhone paired with MobileMe works great. I have been thinking about picking up a 9700 but it would probably gather dust. My iPhone does everything for me, quite well too. Texting is much nicer on the iPhone, as well as Apps, browsing the internet and usability. I can hand my phone to someone and they're not perplexed on how to use it anymore.
This is a misleading article I think. I am a blackberry user and I'd be "willing" to switch or to stay with blackberry. How are those users factored into the survey? Further, it would be nice to see a similar survey done for iPhone to properly compare. In particular for app purchases... Is 7 days a long time to go without downloading an app? Mentioning 1B app downloads for iPhone doesn't really tell us anything.
I love the idea for this article. I just wish the data were better prepared and/or presented.
I was an enterprise BB user for maaany years, back to when there was nothing else. What you hear over and over from BB users is the so-called addage that "iPhone is better for entertainment/consumers, but Blackberry is better for work".
What a load of bull. I made the change a year ago and my iPhone is absolutely the better WORK device. There is literally only one thing work-wise better in the BB: push email is smoother. The iPhone on the other hand is better WORK-wise in so many ways:
--a faster keyless keyboard (I type faster on it) --far easier cut and paste (so easy to use your fingers instead of the track ball or pad on a Curve or Bold) --looking at documents in Word or PDF is FAR easier and clearer --WAY easier to delete emails and group emails into folders --TONS of useful productivity apps for iPhone for the office or for working on the road --the phone and speaker work better and conferencing is more intuitive --voicemails are grouped and viewable like emails so you pick and choose what you want to listen to --tons of widgets that the BB doesn't have like the clock/alarm which is so much easier to program at a swipe with multiple memory times, multiple time zones etc. --the web browsing experience, which has many work uses for reference or accessing data, is a hundred times more useful
And there's more, and I'm not even touching the entertainment/music side of the iPhone's superiority. I am just addressing the moronic and often made comment in corporate offices that the BB is better for work. In a way that's where Apple's marketing genius actually failed, they really have done nothing to try and get enterprise users, which is a huge market and which they could dominate since they already have the superior enterprise product. I really don't understand why they keep that segment of the market totally untapped and at the mercy of dumb BlackBerry.
I've had both an Android based device, and I have an iPhone 3GS 16GB sitting on my desk now. The Present device that I am using, however is a 9630 that has been unlocked and is running on the AT&T network. I've noticed that since I got my first BlackBerry, I keep returning to the platform, mainly because out of all of the smart phones that I've had, it seems to manage to run longer on it's battery than the others. My iPhone will die about half way through the day and I am not always in a position where I can charge it. I've seen where others have said that the main reason for using the iPhone (or the Android based phones) is the full HTML web browser, not the mixed breed WAP/HTML browser on the BlackBerry; I've only had a few sites that I've tried to go to that didn't work, but if I'm doing any 'real' browsing, it's being done on a computer... While I also feel that Apple has the virtual keyboard right, I am both faster and more accurate with the thumb board on my 9630 than I am on the iPhone...
I was a blackberry user for years needed it for work and I also downloaded alot of apps. I switched jobs and needed more then just an email device . iPhone 3gs is way better does all my Buisnesses functions and allows me to use it as a media device . I would never go back.
I was a blackberry user for last 4 years (ever since the pearl 8100 in 2006) I've had 4 Blackberries (pearl,curve,storm,tour) I can honestly tell you that the only difference from an OS perspective from the tour to the pearl was nicer graphics. It eventually got old, secondly the Storm was/is a disaster! unlike android or iphone OS it's not a touch screen OS but rather a port of the trackball OS on to a touchscreen. This did not translate well and had to many menus and sub menus and options for a touchscreen. Their browser is by far the worst browser on the market ( all third party browsers were hands down better). Finally I think the BIGGEST problem is their having a hard time embracing the consumer market and consumer apps. There is no really fun apps , ALL are about productivity ( you need both) Also they really need to liven up there app store and make it more prominent, It is dark, gloomy and SLOW . LASTLY this is the biggest point of failure , why they do not update the OS for a particular device across the board like apple instead of having carriers update them at their own leisure is beyond me !! The Storm on telus still comes with software from Feb 09 when the OS has been updated multiple times on diffrent carriers . Sorry for the long rant but as you can tell I have some built up frustration with RIM , however I will say one nice thing (which is what is so frustrating about RIM) their hardware really is one of the top in the industry but without good software ....it's just paper weight !
Ditch a bb for a 3gs?
........guilty.
The reason why RIM and their berry devices are unable to catch up with the competion and therefore almost or seeming doomed for oblivion is because of sites such as Crackberry.com who bash on the iPhone and Android, and gives all praises to Blackberry devices and keeps putting RIM onto a pedestal. When will they realize that the have not given RIM the criticisms it deserves or perhaps they have just not gotten an iPhone and experience the UI, OS, and app and be able to realize that they have been living a lie.
I'm tired of people at Crackberry.com proudly announcing "...blackberry devices are the best, "....ohh I sooo love my blackberry, and iphone sucks", "yeah...RIM forever!". People at Crackberry.com are living a lie.
I'm a proud iPhone owner coming from Blackberry Curve 8330, Storm 1, and Storm 1 again. And I'm not coming back.
One small step for RIM, one giant leap for Apple.
Ready to bail? Poor research poll. They didn't interview owners of other cells. Not iPhone, Nokia, Android, HTC, etc. I wonder who paid for this survey. Perhaps a company that wants to promote iPhone.
I was with RIM for over a year (Blackberry Storm) I crackberried it to the latest version and the phone was doing well untill the battery pulls were getting to me. Every day i would pull the battery at least 2 times - 4 times a day plus the battery would last for an hour of talking and then die.
Si last friday i made the switch to a nice White Iphone 3gS and am very happy with it.
Switched from Blackberry Bold to 3GS (Previously had a Curve and the trackball gave out on both units in less than a year.). Battery on 3GS barely makes it through the day and sometimes doesn't. Also miss a consistent "go back" key across apps and the ability to customize with themes (Can't jailbreak with 3.1.3, although I tried). I don't miss the archaic Blackberry OS and lack of unified OS upgrades. Surprisingly, what won me over was the way emails are displayed on the 3GS, and I was able to set up the 3GS for push Gmail. I also depend a great deal on the calendar app which syncs much better than the Blackberry with Outlook. But I miss a GoTo month feature in calendar. I do miss the Blackberry but am satisfied overall with the switch.
Doesnt help that the apps are often, ugly looking. My friend just got a blackberry of somesort, not sure which, its not a storm. Cameras great! The camera light is bright and awesome, but the OS... yawn.
Alot of my friends have iPhones and we use Whatsapp messenger between our iPhone selves, and there's a blackberry version! which works with the iPhone versions! awesome! we thought, we'll get our BB chums on that. but, having seen the blackberry version, yee gods its ugly. And costs three times the cost of the iPhone version.
Also my friends with BB's get something called alt+backspace rage? I'm not entirely sure what that is but it seems to annoy them greatly and is inducive to very creative swearing.
You guys are completely retarded. They poll'd a whopping 161 BlackBerry users and this is somehow indicative of a trend? Guess you guys must have missed BlackBerry's sales growth last quarter and how it outpaced Apple. Idiots
I manage a BES server. We were up to about 35 users in 2007. Over last couple years about 12 users have switched to the iPhone.
From an IT view. Blackberries are a pain. The server has to be updated about once a month. When a phone gets low on storage without any warning it dumps all the messages in the inbox and call history to free up space.
However, I've had to tell Verizon people to stick with their Blackberrys for now because the Droid dumps the Exchange settings about every two weeks. They've been doing this for a few months and nobody is in a rush to fix it.
Thank you. Your reader is great! I've finished one book and beginning another. A couple of things you might want to look at: 1. The text formatting breaks on PRC/MOBI files leaving large spaces. 2. After loading a new book, I was unable to open the add-a-book page to add the book. Finally had to reboot Pre to get it to work. Good luck on your degree. When you get back to the reader, I will look forward to you upgrades. I'd even be willing to buy it. Thanks again.
Let me give you two reasons why this cuold happen:
Programming fpr Blackberry is painful. I developed mobile apps for Blackberry, Android and iPhone. While the later two are quite enjoyable to work with, the Blackberry was not. Additionally, just look at the book market to understand, why there are so more apps for Android and iPhone.
Active Sync. One of the biggest reasons why more and more people switch to the iPhone ist Active Sync. Nearly every company runs Exchange which includes Active Sync. Now if your company did not already gone for Blackberry Enterprise Server: Did you ever try to ask your Exchange admin to install a new software (even if free now) that has a high influence on the system and network? And if yes, did you survive?
Perssonally, I would spend a few bucks a months if BIS integrated as good as the iPhone with a pure Exchange server, but as long as RIM cuts down the abbility of their BIS service, the iPhone is the new and best way to go when it comes to Exchange compatibility.
Well, all I have to say is who paid those people doing the survey and of course people here on TIPB are not gonna say nice things about BBs. I'm a Tour user, I like the Iphone and would love to have one but I mean BBs are really solid devices if you actually know how to use it. I love people saying that people on Crackberry.com bash the Iphone, but don't you people here bash BBs, that's pretty double standard. The only thing that I find stupid is people that would switch to Iphone and get ATT's Sh.. service. There 3G service reminds me of the back of a ladybug! Something else that's disappointing is that the Iphone battery is horrible so what's the point if you can't even use it, so Apple can stick you and charge you 90 dollars to replace the battery. I'm an Apple product user but some decisions are so so. Now keep in mind that the Iphone is not a push device except for Mobile Me so it just pulls emails every so often. That drains the battery vs dedicated servers on RIM and true push. But I guess people don't understand what a true smartphone should be!
I loved my BB Curve 8330 with Sprint. Then I got an iPod touch and loved it. I began to do everything on on it except make phone calls and text. I even got all the apps I had on my Curve for the iPod touch. I got sick of carrying both devices around so I picked up an iPhone and will never look back. iPhone does everything a BB can do but far more elegantly.
I had a Blackberry Curve 8310 and then the Bold 9000. And whenI got my Iphone 3GS that was it I was hooked. And when My upgrade gets here I will have the new Iphone. Or I mite just buy it out right Like I did my 3GS.
I dropped my crappy Storm and picked up a Droid. Never been happier! I'm not ever going back to RIM.
I owned a Blackberry Pearl 8130 and a Curve 8330 for 2 years and just did a hardware upgrade last week. I have an iPhone 3GS and cant beleive that I waited as long as I did. The worst part about BB is the web browser, it was beyond slow even on my "3G" BB Curve. The iPhone is the most amazing Smartphone ever!!!!and F'n fast++++
Blackberry > iPhone
Nuff said
I left an 8700 on Tmobile for a 3G a year ago. Love the Internet. Love the apps and typing is much easier. The iPod part is great. The Phone part is a DISASTER. Looking at the Droids on Verizon. AT&T and Apple just can't get me a working combo for the phone where I live and work, a city of 300,000 , even though ATT's map shows excellant voice and data. On my 3rd iPhone 3G.
“Rather, Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems.”
I don't agree at all. Rather, it's the fact that RIM is falling behind in hardware that is making BB users start to look elsewhere. Smaller memory, not as many offerings on form factor (WAY more than Apple in that respect) are what I think is driving the potential for jumping ship.
As a current BB user, I would never consider switching to an iPhone with their current iteration. I multi-task a ton and that's my most important feature in a smartphone. I write smartphone apps and don't want to pay $100 for the "privilege" of deploying through someone's app store, especially given the documented delays in approval. These also rule out Microsoft's new Windows Phone 7 for me. Secondary to those would be still having a keyboard even if that means a slider, and the upcoming BB slider gets the keyboard right.
The only other platform I would consider a switch to would be Android, but I'm not ready to make any switch yet. The market is moving very fast right now, and jumping from one platform simply because the hardware is lagging the market would be short sighted I believe.
For those saying iPhone can do everything a BB can do, try multi-tasking, deploying your own app (this really hits home for enterprise apps that you wouldn't want to deploy to a public forum), upgrading memory, and switching out your battery (new battery technology is around the corner).
I get that there's something in the iPhone for some folks, but at least be fair in the comparisons.
Just purchased my nexus one about an hour ago! cya later bb9700!!
I used bb curve 8320 for a year.... Dumped it over iPhone 3gs n in love wth it.... App store has really helped iPhone' popularity in additional to the revolution brought to smart phones market but the main problem I faced with bb n still complain is it gets too slow?????? It used tk piss me off all the time ... I had used it with the tmobile data plan ... N most of the time If I ever used the web it would eventually hang and had to take off the battery and restart again ... N it takes so much time like a real pc to start up ... This really sucked .... N yes as always like bb had got famous with I used to like the email service n it's easy separated qwerty keyboard ny ways iPhones the best n I'm staying loyal with it
I love my iPhone, but I use to love my Blackberry too. To stick with the boxing analogy, Apple knocked out RIM and the Blackberry is basically out for the count!
But wait... what's this... the ANDROID??? yes, I can't help but wonder if we will one day look back at these new open source Operating Systems and remember the old days of the iPhone and Blackberry and the days when we loved them so much.
Things are changing quickly, and the changes are just picking up speed!
Kick Butt
I looooooved my BlackBerry Curve 8900 but i just finished the switch to an unlocked 2G that I use with T-Mobile. Why? The BlackBerry had an amazing keyboard and excellent email, but in the end two things drove me crazy.
Right now, I'm hoping I can find some equivalent to Rexwireless's Ideamatrix and Todo matrix. The App store is huge so I'm hoping i find something just right.
Yup. I ditched Blackberry Storm 1 as soon as the iPhone 3GS was released. RIM's OS is very outdated and I see no real change in sight. No more Berrys for me!!!
I had a storm went through three of them. Got 1 iPhone and I have never looked back. BB's are old news and old tech, and to the people who try to say that BB's are better than the iPhone and Nexus, keep fooling yourself.
I got my iPhone 3GS three months ago after my blackberry curve fell in a toilet.
I hated my iPhone for weeks. I missed my small, cute, tactile-buttoned curve. I had a buttload of apps and themes on it, and I had Opera Mini for my browser. I don't see why everyone complains so much about RIM's browser. The default is bad but Opera Mini is free and almost as good as iPhone's Safari. I didn't have 3G or WiFi, I had edge, but I kid you not, maybe it's 3G coverage in my area or something (at college and at home), but edge was just as good and reliable, if not more, than 3G on the iPhone.
I miss the plethora of customization options on my blackberry. I knew who was texting me, who was emailing me, and who was calling me at any minute. And on iPhone, you can only assign ringtones to contacts, not email or texting tones.
On my blackberry, I listened to Pandora ALL the time. I could listen to Pandora while typing out an email, checking facebook, playing brickbreaker.. on iPhone, i have pandora but it's a waste. Get a text message? Oh too bad you have to stop listening to pandora to reply. The lack of multitasking is EXTREMELY taxing coming from blackberry.
This survey seems skewed to me. All the blackberry owners I know love their phones. This is probably just anecdotal evidence, but I cannot see why only 28% would want to stay with their blackberrys knowing that they cannot legally customize iPhones to the degree you can on blackberrys or multitask.
I love my iPhone's interface and the fact that I don't need a third party browser to enjoy the internet, but I do think that people overestimate how much more popular the iPhone is than blackberrys.
First things First I will always be with Telus!!! When I first got my pearl I wanted a iPhone, I had sooo many issues with my Pearl I got to drop out of my contract and get a Storm! When I got my Storm I still wanted a iPhone!!! I had sooo many issues with my Storm as well I got to drop out of my contract and get an iPhone!!! I've had not 1 issue with my iPhone and I will keep getting iPhones as long as they make them!!!
Left Blackberry Storm 2 last week for the IPHONE besides some shaky service i am happy with my switch.
I'm not at all surprised. I switched from a Blackberry Curve on Verizon to an iPhone 3G and haven't regretted it one bit. There were absolutely no useful apps when I had a Blackberry (the Blackberry's app store didn't exist at that time) except for Facebook, which never seemed to work properly in the first place. Websites were a pain to use - because nobody made Blackberry-enabled websites - that involved a ridiculous amount of scrolling just to get to content. Updating was also an issue. Updates were very sporadic on Verizon and because I have a Mac, I wasn't able to update anyways. What sort of backwards system is that?
I will never go back to Blackberry. They were once at the top and they've fallen behind. I think iPhone and Android are the ways of the future.
I have a BB Storm. Only thing that does good on it is the cell phone part. RIM still fails on getting the java requirement needed to view certain things on the internet. Yeah, I'm ready for an iPhone!
I actually use BOTH (Blackberry Curve and iPhone 3GS) and I can tell you that for me, there is NO contest - iPhone wins Hands Down!!! Much more intuitive, everything is easier on an iPhone!!!
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today it’s my birthday, too. nice article.