Brightcove Announces Platform, Gives New York Times, Time Magazine In-Browser HTML5 Video for iPad
Brightcove is the latest in an increasingly long line of major video outlets now offering HTML5 video for playback, in this case in-browser HTML5 for the iPad (they already support QuickTime player video for the iPhone and iPod touch). They're going a step further, however, announcing that the Brightcove Online Video Platform is ready for HTML5 and the iPad as well.
Their platform will allow for automatic device detection, native HTML5 playback of H.264 video, and of course, specific mention that it's ready for iPhone, iPad, and iPod touch. That means the New York Times, Time Magazine, and other major media outlets who already use Brightcove to render and monetize interactive video are now open to Apple's mobile devices.
According to MacRumors]:
The new HTML5 support comes at no additional cost to existing Brightcove customers. A list of existing customers is available on Brightcove's website and includes a large number of magazine publishers, newspaper publishers and broadcasters. It seems HTML5 has to be purposefully implemented by the customer sites as not all the same features have been deployed to Brightcove's HTML5 implementation. However, the company has a roadmap to deploy all the same features over time.
So yeah, those bright blue lego blocks of Flash fail we saw on the New York Times site during the iPad introduction might just be a thing of the past. And as more and more sites offer HTML5 alternatives (and Adobe offers a way to compile Flash apps for iPhone), will the complaints shift from "no Flash on iPhone!", to "where's my HTML5 Hulu?"
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
| Tweet |
|
|
← Previously
TiPb Apps 7.1: Last Day of Work (GDC 2010)Leave a Reply
Note: Comments must be civil, respectful, and on-topic. If a comment does not add to the conversation, if it contains spam advertising, or inappropriate language or content, it will be removed. Insulting the topic, author, staff, site, network, or other commenters will result in the comment being marked as spam and potential prevent future comments from appearing on the site. Do not post as a business or your comment will likely be confused with spam. Comments containing links may be held for moderation. Relax, enjoy, and share in the discussion.
Dearly beloved , we are gathered here today , to pay our respects to Flash....
Bye bye flash. Apple speaks companies jump
Sorry mr flash, may ur soul rest in peace.
apple killed the floppy disk. now watch apple kill flash, just before they kill usb.
Flash is used for a lot more than video people . Even if all websites decide to use HTML 5 as of today there will still be use for flash for advertising , video games and more . Remember flash has been around for like 10 years but only been popular for video for like 3 Years .
I am kind of shocked, I didn't expect as much pandering to Apple's anti-Flash sentiment. I think it will help smooth that obviously GLARING hole in web functionality. There should also
I don't think it is all that big of a deal, I think flash-heavy developers should be allowed to leverage Packager for iPhone. Hopefully Apple isn't too much of a hardass.
(I just want Hulu please. Hulu still needs to get over its mobile fears. Is it me or do big companies just suck?)
I'm with Francolasalsa. Flash isn't dying; it just was a stop-gap technology in the web-video sphere. Adobe will surely find other ways and better to participate in video content creation. Steve was being hard-nosed alright, but I think he just saw the writing on the wall and couldn't get Adobe to read it.
@Francolasalsa:
Exactly. The "Flash is dead" nonsense has to stop.
Even if Flash is completely banished from the web (which I look forward to), it will still survive as the best animation program available.
So many people who don't use Flash still don't understand that it's not just for ads, videos, and obnoxious animated buttons for web sites.
This was created in Flash: http://www.youtube.com/watch?v=0zTMvECap4s
Brightcove has a separate, more illuminating post, on "The Present and Future of HTML5 Video Experiences"
http://tinyurl.com/yhxo99b
The interesting portion of the post is their list of demands from their content producing customers that HTML5 video must support, which Flash does well, and <video/> does not...yet. (Except for their newly announced product, naturally.) It is not exhaustive list, but it is a pretty good approximation of Adobe's closing window of opportunity for Flash Video. Flash's tools are excellent, and still far, FAR superior, but once html5 video toolkits from multiple vendors cover all these features, not even as well as flash, but just "good enough," Flash Video might as well concede defeat, because advertisers need to reach eyeballs, and it takes an enormous differential in tool quality to compensate for not being able to reach mobile eyeballs.
Flash Video's primary other advantage is desktop penetration, but that is irrelevant in the mobile market, and Adobe seriously underestimated how quickly mobile devices would grow, to the point where they are already almost as big a factor as complete toolkits. The mobile Flash 10.1 runtime is really their last chance before that window slams shut -- if they can make an efficient runtime on every mobile platform (except the iPhone, obviously) while their tools still provide a clear advantage, they have a chance to stay on top. Otherwise, they will fade away (in video, not for other appropriate uses of Flash.)
Now, if only Apple would twist the MPEG-LA group's arms on the patent issues...
Fastlane is correct. I originally learned Flash because it was a great frame-based animation tool. Adobe excels at content creation, it's just when they venture into content ownership it gets a little iffy.
Again I'd like to join with the "flash isn't dead" people.
I own a very large online multiplayer pool game that's made in flash (www.8baller.co.uk), if flash dies - my company and my revenue dies.
Flash was never designed to stream HD video, it was literally just a stop gap as someone said coz there was nothing else back in the day, I remember having to embed windows media player when QuickTime wasn't widely used. .
The best move for adobe would be to make their flash player/plugins open source and integrated into browsers directly. Like html5 video.... Then it's built in and no "it crashes lots" excuses can be made.
Apple doesn't want flash on the iPhone coz of their own Game apps. Seriuosly if you could play the game for free online in flash or pay for the exact same, recompiled game on an iPhone, which would you choose?