IGN's Nintendo guru becomes Apple's App Store global editorial games director
Matt Casamassina, an editor at gaming website IGN known for his knowledge and coverage of Nintendo, has announced on his blog that he's left the media world to join Apple as their new global editorial games director for the iTunes App Store:
Anybody who has read my work through the years will know that I’ve long been a huge Nintendo fan, but if there is one company that could entice me away from covering Mario and Zelda it’s the one owned by Steve Jobs. Beginning early May, I will join Apple as global editorial games manager, App Store. In a nutshell, I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team. I couldn’t be happier.
Given the massive and growing amount of games for iPhone, iPod touch, and iPad, and ongoing concerns about quality and discoverability, its nice to see Apple (who haven't always taken gaming seriously) filling a position like this.
Is Casamassina leading the charge to better sort and display games inside the App Store enough to help? And what, if anything, does his background in Nintendo coverage tell us about the direction Apple wants to go?
[Mouth on Fire, thanks everyone who sent this in]
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
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The moon and the stars are aligning
And I can see uranus between them !
I see an iPhone Gaming Monthly magazing coming one day.
Magazine highlighting games would be great. Discoverability is a huge issue that will be nice to have addressed
Hmm... Don't know how I feel about this. I'm sure this is a low blow to nintendo though.
Btw Rene, the graphic at the top of the article (the one with the gaming systems), you guys mispelled "Mama;" you wrote "momma Mia" when it's "mama Mia."
What does he mean by "handpicked"? If it doesn't suit his personal taste the game won't be allowed into the store? I'm a Nintendo fanboy at heart too, so what? I like the way it is now, if the software doesn't violate any of Apple's policies it's approved.
Po- the games will still be approved as long as they don't violate any of Apples policy. His job title will not be to reject and accept games.
by handpicked it probably means that when you search for a genre title or feature, it will be displayed correctly.
Im happy with it because i've ALWAYS compared nintendo and apple's visions as the same, its like innovation its their priority
mmm...interesting, thanks for info
I am a big fan of the iphone and am really looking for the new models coming out!
Worthless for the large drill, but I'm really tender the new Zune, and comedian this, as fortunate as the superior reviews few another group bang engrossed, will amend you decide if it's the modify deciding for you.
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