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iPhone 4 pre-orders bring down Apple Online Store

By , Tuesday, Jun 15, 2010 at 7:22 am
218

Looks like Apple's hype machine has once again succeeded in building interest for iPhone 4 to the degree that -- it's brought down the Apple Online Store. Taken down earlier tonight and brought back with iPhone 4 pre-orders, it was quickly overwhelmed.

Now it's down again, with Apple hopefully getting its server ducks in a row this time, especially for countries with multiple carriers like the UK where you can buy iPhone 4 completely unlocked if price is no object (£499 for 16GB, £599 for 32GB).

Don't hold your breath for a white option to come back with the store, however. That seems to condemned to late summer and later adopters.

If you see the Apple Online Store coming back up before we do, let us know!

Rene Ritchie

Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.

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← Previously

Updated: Pre-Order your iPhone 4 now in the online Apple Store!

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  1. chris says:

    AT&T is continually working to improve our internet site for our customers. As part of this ongoing effort, we are currently doing maintenance. We apologize for this inconvenience and ask that you please try back again later.----- f**k everybody. They all suck

  2. Alex says:

    WHY ISN'T APPLE EVEN LETTING US PRE-ORDER THE WHITE ONE?!?!?!?!?!

  3. paulrkiii says:

    Complete BS....the apple store is working now but since AT&T is doing "maintenance" I can't get past the verification page...

  4. Dionte says:

    lol that's the first thing I saw in the new apple app store app

  5. Art VanBuren says:

    Theyre both at fault. Simple as that,,, first they take the white one away and now they have the crappiest service.... :twisted:

  6. Michael says:

    Why doesn't everyone stop calling for a few minutes so that i can order mine.......

    Apple is really pissing off a lot of people, they should've been better prepared for this sort of epidemic.

  7. chris says:

    @metsgiantsfan234 doesn't work dude

  8. chris says:

    @Michael it's at&t's fault. their server is down

  9. johnjacobjinglehimmerschmidt says:

    i quit

  10. metsgiantsfan234 says:

    @chris it loads for me

  11. Steve says:

    This is complete BS, what a JOKE. AT&T always holds Apple back, Verizon's servers probably wouldn't suck this bad. Just another reason why iPhone needs another carrier. One carrier cannot handle the demand anymore! Come on!

  12. chris says:

    @metsgiantsfan234 try actually ordering the phone. I get the an error message every time without fail.

  13. Joe McG says:

    I was trying relentlessly on the Apple.com order page, and it gave me an error like 1000 times. Then I got a new error page where it let me reserve a phone at the store using my Apple ID. It said it is reserved for June 24th at 7:00 AM and I will receive an email confirmation shortly.

    Anybody else get this?

  14. R. Beck says:

    I got my iPhone pre-ordered! I woke up at 2:00am Central Time and was able to get through AT&T's site right around 3:30am! HAHA! Now I get to sit back and watch all you suffer!

  15. HungWell says:

    AT&T is like the President. Always blaming something or someone else. I can't wait for Steve Jobs to smarten up and say F AT&T. It's hurting Apple's rep too.

  16. Michael says:

    Well AT&T SUCKS BALLS!!!!!

  17. metsgiantsfan234 says:

    still trying @chris

  18. Chris says:

    This is the biggest fustercluck I've seen in a long time.

  19. Art VanBuren says:

    I have tried 100 times today FINALLY went to the last page to place my order, but it said the delivery wasnt available anymore, and only in store pick up $699 (instead of the $299) WTH!???

  20. Joe McG says:

    ...And I just got the email confirmation that my iPhone 4 16GB is on reserve at the Apple Store. Hmm...

  21. metsgiantsfan234 says:

    We are the only ones who beg Apple to take our money and get annoyed at them when they don't.

  22. Bre Bre says:

    IS ANYONE ELSE GETTING THIS MESSAGE WHEN THEY CLICK ON THE UPGRADE THING ON ATT WEBSITE SO U CAN GET TO YOUR IPHONE 4??? CUZ I KNOW IM ABLE TO UPGRADE OR IS THIS A SYSTEM THING?

    There was a problem with your request. P1015: We're sorry, but we are experiencing a system error that prevents us from completing your request. For non iPhone related upgrades, please call Customer Care at 1-888-867-4384 and provide the error number at the beginning of this message.

  23. Pinny says:

    lol @metsgiantsfan - maybe time to buy some stock shares

    Their site is moving like molasses

  24. d.allen says:

    You folks blaming AT&T are hilarious.. both Apple and AT&Ts sites have been down at points.. but I can promise it wasn't AT&T that decided on the day of pre orders not to sell an entire stock of phones(the white). Plus, it also sounds like Apple pulled the rug from preordering at other places. Thats not AT&Ts fault.

  25. chris says:

    AT&T SITE IS UP NOW. lets see if anything changes

  26. metsgiantsfan234 says:

    Off to Radio Shack I go.

  27. George says:

    Wow on the ATT site they dont even show the option for iPhone 4 anymore after you go to upgrade.

  28. Firewall says:

    Anyone else getting "Your request could not be processed" when you check for upgrade eligibility?

    I've gotten as far as putting in credit card info and submitting twice now but it crashed on me both times. Wondering if that's fubared my account.

  29. Fedy says:

    It was a struggle but, I succeeded lOl iPhone see you on the 24TH - bright & early!

  30. Andrea says:

    AT&T site isn't working at all. You can see the iPhone 4 on the home page but when you go to "upgrade," it's not available as an option. I am still trying through Apple's site but it's not working. Will probably call it quits in a bit as I need to get work done!

  31. Pinny says:

    Got to the last page of the att ordering form and it gave me an error :(

  32. Bre Bre says:

    @Firewall im having the same troubles

  33. Ralph says:

    AT&T is now SOLD OUT.

    Just spoke to my rep. No more iPhone 4s.

    Apple also not guaranteeing delivery on June 24 anymore due to OVERWHELMING demand.

    You can wait on line though with the other 20 million people who have "reservations"

  34. Rayn says:

    The white ones are not "taken from us" they are simply are not ready. I tried last night at least 50 times to preorder a black phone..and of course nothing....error after error. This morning I tried again and still nothing..BUT!!!! I decided to go to the apple store and login. Once i did that I checked my shopping cart and there sit a 32gb black iPhone 4 in my shopping cart. I went through the motions to purchase it at that point and everything worked fine....check your shopping carts it worked for me.

  35. irish2509 says:

    moving slow and then gives me error processing your request and kicks me out to start all over again?...you've got to be kidding me

  36. sting7k says:

    The site is up.

  37. paulrkiii says:

    I even tried the apple store app and it crashes every time you try to order...

  38. Firewall says:

    Sad thing is the site isn't going to get any better as the rest of the country starts waking up. Still only 7am on the west coast

  39. Andy says:

    @Ralph

    Nice try ;)

    AT&T is fine. Go to your local store and place an order.

  40. sting7k says:

    Can't process request.

  41. DK says:

    I just ordered the 32 GB through att.com and it went through.

  42. Andy says:

    Just tried Apple's site again:

    Your request couldn’t be processed.

    We’re sorry, but there was an error processing your request. Please try again later.

    • seems like AT&T is the way to go.
  43. Mllaws says:

    I am currently standing in line to pre-order and AT&T is ridiculous. All the AT&T computers ar running slow. I have been waiting an hour. Is it possible to ever be prepared.

  44. (Copy of) Dev says:

    Multiple browsers time out. App crashes. 800 number not accepting calls.

    "World class" services. Funny stuff.

  45. Andy says:

    Simple question -

    Do you think it would have been unreasonable for Apple and AT&T web engineers to sit in a room and load balance and test assuming 1 million concurrent visitors? Assume all query their respective databases and if something hangs or breaks, then add some more hardware? I mean it's a joke.

  46. sting7k says:

    AT&T says unable to process upgrade at this time when I login to try to preorder.

  47. EJB says:

    My preorder at Apple finally went thru around 9:05 am EST after having about 30 minutes of trouble on the Apple Store site. I was afraid I would get the Ooops page after entering my credit card info, but once I was able to get that far into it everything worked fine. Got my Apple Store Order Number and it shows up when I check Order Status, so I feel good now.

  48. macdripper says:

    Wow! Just like the 1st day of launch of the 1st GEN iPhone! What's the point of pre-order where you can't even get thru the site!!! I don't know who to blame but I think I will just wait at maybe for a week or so to get mine!

  49. Pingu says:

    I ordered mine and my friends at 6:30am as soon as their site was updated!!! We feel so happy. Good luck to you all!!!

  50. yep, 9am here in Kansas City, and the site is still unresponsive.

  51. Firewall says:

    Anyone know if WalMart is still doing the $97 3gs ? That's starting to sound more tempting than all this hassle. I'm far more interested in iOS 4 than I am the new hardware.

  52. chris says:

    I'm about to switch to an android on verizon.

  53. George says:

    I gave up on the At&t site, i'm sticking to Apple. I get further that way.

  54. DDAY says:

    I like how it takes five minutes to load an error page. That's neat.

  55. chris says:

    @George, getting further doesn't mean success. as we all can attest to that fact

  56. sting7k says:

    Meh, this is annoying. I'm just gonna stop by AT&T and Best Buy on my way to work and if they have preorders I will order. If not I'll just wait until everyone else is out of the way and I can just walk into a store and spend 10 minutes with no hassle. This kind of stuff is just too annoying to deal with anymore, I hate lines. Good luck all still trying.

  57. sting7k says:

    @george, AT&T's site seems fine. Takes a little bit to load the iPhone selection page. I got it in my cart but decided no to order. If I'm not sure I will get it on the 24th I don't want it bc I'm going to Florida the next day.

  58. jnjewlz says:

    Trying since for hours and I got all the way to the "Processing Information" screen multiple times prior to crash. Then switched to Chrome Browser. Chrome got to the processing screen every time but is still dying after trying to process my SSAN.

  59. George says:

    @sting7k

    The problem is I dont even have the phone as an option to upgrade on that site! I'm upgrade eligible but they dont have the iPhone 4.

  60. Firewall says:

    @stink7k I also seem to be having better luck with Chrome

  61. DJ says:

    Everyone who is having trouble.....Check your "CART" @ apple.com. I was having the same problems and went and checked my cart and it was there. Simply went through the check out and am done. Hope it works for you guys.

  62. brad says:

    from att site

    There was a problem with your request.

    P1015: We're sorry, but we are experiencing a system error that prevents us from completing your request. For non iPhone related upgrades, please call Customer Care at 1-888-867-4384 and provide the error number at the beginning of this message.

  63. SoMDiPhone says:

    After 3+ hours of trying to get through the Apple and AT&T stores, I went to my local Best Buy and preordered. I was the 5th preorder they took and they are going to call me an set up an appointment to pick up so I don't have to wait in line. It's nice to know Apple has partnered with a decent company to pick up its slack!

  64. Firewall says:

    @DJ You Rock!! I just checked and I had 5 in my cart, LOL

  65. Rob says:

    @DJ: checked my cart. empty. still trying

  66. Mike says:

    I'm on the apple site and I can't go past the "Are you a new or existing AT&T wireless customer?" page. The "continue" does not click and unresponsive for the past hour.

  67. (Copy of) Dev says:

    @DJ

    You sir, are a scholar and a gentleman. Thanks for the tip.

    I can confirm DJ's tip -- I made it to the cart stage a long time ago, and it was still there for me to place the order. Give it a shot, if you are now blocked earlier in the process.

  68. Firewall says:

    Once I saw I had 5 in my cart and reduced it 1 finishing the order took less than 30 seconds. Everything was very snappy after that. No email yet, but I did get a Thank You page and confirmation order

  69. Rob says:

    does anyone know if people can pre-order in AT&T Stores?

  70. chris says:

    Apple keeps saying my session expired. impossible

  71. sputnik says:

    I said screw it, and ordered from the deathstar. email from AT&T:

    Dear xxxxx,

    Thank you for your purchase from the AT&T Premier Online Store. We're pleased with your choice of AT&T as your wireless service provider.

    Pre-orders will be fulfilled beginning June 24, 2010. Orders will ship on a first-come, first-served basis. We will notify you by email when your order ships. Your order may be subject to AT&T eligibility and credit requirements. If we have any questions about your eligibility or your order, we will contact you via email.

    Note: Do not attempt to active your device until you have received it.

    You can view the status of your order (https://www.wireless.att.com/business/order_status/) in AT&T Premier Online Store at any time.

    Reference Web Order Number: 10122xxxxxxxxxxxx

    Once you have received your wireless device, you can activate it online by following these steps: Click the registration link https://www.wireless.att.com/ActivationOnlineDispatch.dyn?token=a03f4621e3aa3xxxxxxxxxxxxxxxxxxxx

    OR

    1. Click this link or copy and paste it into your browser: http://wireless.att.com/businesscenter/activations/

    2. Follow the prompts on the screen and enter the following numbers:

      Order Number: 10122xxxxxxxxxxxx Activation Number: 101xxxxxxxx

      Note: Be sure to retain this information—it is required for online activation.

    If you bought backordered items, we'll ship in-stock merchandise first and then complete your order with a separate shipment. Multiple backordered items will ship when all items are in stock.

  72. Bre Bre says:

    OMG!!! @DJ your a god!!! i just order the phone it turns out i had like 6 of them lol THANKS

  73. Rob says:

    I cannot even get to seeing my upgrade options on AT&T's website. It keeps looping me to a log-in form

  74. Troy says:

    I guess this is a testament to the Apple's marketing prowess. I've been trying to pre-order a replacement phone for a couple hours now with no luck. The apple store app on the iphone just shuts down after entering my phone number, ssn last four and zip code.

    Can't get anywhere with the process on the computer either. Very annoying.

  75. Andrea says:

    So freaking annoying!!!! Why wouldn't they have worked out this whole volume issue? Very disappointing.

  76. Bre Bre says:

    IMPORTANT!!!!!!!!!! IF YOU ALREADY ORDERED WELL TRYED ORDERING EARLIER ITS A CHANCE THAT THE IPHONE IS IN THE "CART" ALREADY..ALL YOU DO IS CLICK CHECK OUT AND YOU FINISH THE PROCESS AND GET YOUR EMAIL...I HAD LIKE 6 IPHONES BUT I REMOVED AND GOT THE ONE...SOO JUST TRY THAT..APPLE IS MESSIN UP BUT SOMEHOW YOURS MIGHT BE IN THE CART LIKE MINE AND A FEW OTHERS

  77. Firewall says:

    @Bre Bre did you get your email yet? Like you I discovered I had a few in my cart. Got a confirmation page and it looks like my card was charged but oddly still no email.

  78. lazerbyte says:

    It keeps saying my order can't be processed after I enter all my information in!!

    WTF is going on Apple you guys SUCK!!

  79. Bre Bre says:

    @Firewall... i havnet got my email yet i just wrote down my order number and printed the page and plus apple has charged my card says there name on it... i went thru this end part last year your get the email once their dun processing the order.... soo your tooken care of just save that order number and page and your good to go

  80. lazerbyte says:

    Don't try calling Apple they are not even taking calls tells you that they have a high call volume and kicks you out!

    This is a COMPLETE AND UTTER NIGHTMARE!!

  81. paulrkiii says:

    Guess I'm off to best buy to preorder...

  82. why? says:

    WTF IS GOING ON APPLE?

    Your request couldn’t be processed.

    We’re sorry, but there was an error processing your request. Please try again later.

  83. nolefan says:

    How are you accessing your cart? Just have the We'll be right back message. Dont see cart anywhere.

  84. Memph says:

    So manage to order iPhone 4 about 8:30am but have not recieved email confirmation. Has anyone who got an order through recieved confirmation of their order via email?

  85. Bre Bre says:

    @Nolefan click on the "STORE" link and to the farthest right corner its a cart symbol and it says chart..check that

    @Memph i ordered mine to havnet got a confirmation email yet either just an order number from apple on the thank you for buying page... but ive been charged on my card by apple so i better be recieving sumthing soon! lol

  86. DJ says:

    I would have to think that Confirmation Emails will take a few days to get them all out. If I don't see one by the end of the week I will start to worry. They can barely maintain their website let alone keep up with all the Emails.

    As for accessing your cart, look in the top right hand corner of the screen for a shopping cart icon and click it to see if your order is in your cart already.

  87. Harry says:

    No confirm email = no order. The database at AT&T is f'd. I just went there and its a sh*t show. Unless you get an email, you will be waiting a very long time. Apple's web server has to insert a transaction into AT&T's db and if that didnt happen, you may have checked out but there is no "order" coming.

    Best chance at getting a phone within a week of launch is to head to AT&T store and wait for a confirm.

  88. Memph says:

    @ bre bre I thought they weren't charging your card until the phone shipped? My card has not been charged.

  89. Firewall says:

    @Harry Is there some kind of source for what you're saying? I find it hard to believe Apple is hanging out confirmation numbers, charging cards yet orders aren't complete if you don't receive a email.

  90. nolefan says:

    No cart icon on my screen. Guess that means I never got far enought to get one in the cart.

  91. Bre Bre says:

    @Meph technically it wasn't charged BUT...on my card it took the money out and on the statement it said Appleitunes or sumthin like that...and also said temporary hold...soo i mean technically it took it out of mine cuz my balance on my card changed... thats basically what im saying

  92. Bre Bre says:

    @Firewall... Agreeing...with you cause ive been charged..and given an order number soo idk if i believe that statement either

  93. DJ says:

    I have to agree with Firewall. I find it hard to believe I have an order #, but may not have an "actual" order because I haven't gotten an email. I think it will just take some time.

  94. Jeff says:

    I'm so upset and frustrated right now, been trying to order since 6am EST and still can't.

  95. chris says:

    AT&T site is DOWN. AGAIN

  96. Paulrkiii says:

    Just went to best buy...reserved 32g for 50 dollars....in an out on 5 minutes....so far they said they've only done 4 before mine

  97. DJ says:

    Any more news on anything? Anyone having some success? Still having problems? I checked under my order status at apple.com and my order is there, but still no confirm email.

  98. Bre Bre says:

    @DJ where can you check your order status at?

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