iOS used by 100% of multi-platform developers on Millenial network
Millennial Media’s July Mobile Mix report shows that while iOS is still dominant, Android is coming on like a freight train. Millenial’s stats are also one of the few ways to see what’s trending outside the increasingly closed worlds of Google- and Apple-assimilated and controlled ad networks. Here’s the breakdown:
- iOS was the platform utilized 100% of the time by multi-platform developers on Millenial’s network. Android was second with 75% and RIM in the third position with nearly half developing for their platform.
- iOS remained the leading OS on our Millenial’s network in July with a 55% share of impressions.
- Apple ad requests are up 24% month-over-month, 15% since January.
- iPad ad requests grew 327% month-over-month.
- Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android also officially became the number two OS on the Millennial network (surpassing RIM)
One more chart after the break…
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Looks like windows mobile is dying. If HP does not do something with web os, it will be on the way out with windows.
With new leadership at the helm now, perhaps they will see the light and try to remain a contender in the mobile space. But with iOS and Android duking it out, looks like they’ll only have sloppy leftovers to pick at.