Join our iPhone, iPod touch, iPad and Apple TV community today! Register Here | Login

Apple patents iPhone social network for retail shopping

By , Friday, Dec 31, 2010 at 9:12 am
8

The latest patent filed by Apple shows a possible Ping-like social networking tool for the retail shopping world. It would allow for iPhone owners to share comments, opinions and recommendations for different products from different stores for their friends to view. Like any patent there's no telling when, if ever, this particular one will find its way into a real, shipping product, but it does hive us a glimpse at what Apple is working on.

Basically what it would entail is using your iPhone while shopping to gain product lists from a kiosk located inside the store. Those products and any information about them would be viewable in the proposed social networking app. Once you view a product you could ask your friends their opinions on the item to help you decide if you should make the purchase or hold off for the time being. Your friends can rate, review, or check yes or no for the products you share.

Apple feels it is a lot of work trying to coordinate shopping with friends or gaining the attention of a salesclerk. Personally I think I can handle shopping for myself but what about you? Do you need Apple's help in deciding what to buy in the form of yet another social network?

[ Apple Insider ]

← Previously

Monitor your heart with the iPhone 4 ECG case [video]

Next up →

Steve Jobs Pitches the iPad to BBC's Dragons Den [Friday fun video]
  1. Anon says:

    I'm confused by the last paragraph. How do you know what Apple feels??

  2. cjohnson481 says:

    Apple should work on a iPhone to iPhone specific messaging platform like BBM, not something about making shopping social. I doubt many people would sit online waiting to comment on what their friends could potentially be buying.

  3. Jimbo says:

    I don't mind optional help when shopping, but I do mind yet another patent on a concept, rather than an actual implementation/invention.

  4. Brian says:

    My wife reads a couple of blogs that are solely about getting peoples opinions. One is about "which hairstyle would be best for be?" another is about "does this outfit look good on me?". They both have lots of followers. Lord knows people love to give their opinions and input; just scroll up or down right now for proof. I think people will use this social shopping network.

  5. RobCal says:

    Apple needs to just buy Facebook or twitter.. Huge user base already

  6. Brian Tufo says:

    @Anon because they wrote about it in the patent filing. :)

  7. I would like to ask could it be that the patent application was for Ping in of itself, and not some new 'concept' that Apple has planned up it's sleeves?

  8. There are now over 7000 social network patent applications on file. More at “Don’t Steal My Avatar! Challenges of Social Network Patents”. http://ipwatchdog.com/2011/01/23/don%E2%80%99t-steal-my-avatar-challenges-of-social-networking-patents/id=14531/

Leave a Reply

Note: Comments must be civil, respectful, and on-topic. If a comment does not add to the conversation, if it contains spam advertising, or inappropriate language or content, it will be removed. Insulting the topic, author, staff, site, network, or other commenters will result in the comment being marked as spam and potential prevent future comments from appearing on the site. Do not post as a business or your comment will likely be confused with spam. Comments containing links may be held for moderation. Relax, enjoy, and share in the discussion.