TJ Maxx sold $399 iPads at a loss. Good marketing, unhappy Apple?
We got word yesterday that TJ Maxx has been selling iPads for $399 ($350 if you apply for their credit card). That left a lot of us wondering how they were able to do this when authorized retailers such as Walmart, Best Buy, and Target are all stuck selling them at $499 and up.
From what we hear, it seems their supply was extremely limited to begin with - around 80 iPads, or $40,000 for those of you keeping track. That breaks down to them selling them for $32,000 total. For only an $8,000 loss, it's an excellent marketing strategy. A TJ Maxx spokesperson had this to say -
"We have received many inquiries about a particular famous maker high tech item recently sold in our stores. As an off-price retailer, our business provides an ever-changing selection of great finds of famous maker apparel and non-apparel categories at excellent values. In other words, our mission is to offer a treasure hunt of great values, every day. Earlier this week, a small number of T.J.Maxx and Marshalls stores received a very limited quantity of first quality electronic tablets that were sourced from a retailer. Our customers have come to know and shop us for the exciting and unexpected values we offer on a daily basis."
While customers may be happy, Apple certainly isn't. I hope TJ Maxx doesn't ever plan on wanting to become an Apple authorized retailer.
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