7 Tips for Better Apple Store Service


Well known consumer-friendly site, the appropriately named Consumerist, brings the confessions of an anonymous Apple Specialist. While these cover everything Apple sells, from Macs to iPods, they certainly apply to the iPhone.

Top tips? If you can't reset or restore your iPod (or iPhone!), it's done. AppleCare extends your warranty, that's it. .Mac and ProCare may not be worth the cash, but One-to-One is a deal. If your item (and iPhone?) is outside the return date, Apple may take it back if it's still sealed, maybe even if it's not. No insider info on unreleased product. And the email survey is your one way ticket to managerial ear-time.

Of course, your mileage, and your individual Apple Store, may vary, so buyer still beware.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

7 Tips for Better Apple Store Service

1 Comment

I live in Horn Lake, MS and I travel back and fourth to Memphis, TN for business and school. There is a Apple Store in Germantown, TN that I visit. When I arrive inside the store I am quickly barraged by associates eager to sell me on what ever new product is readily available. In a store like Apple, I believe the customer should not be aggressively approached like they are prey and the employees are predators. Why not allow the customer to use and interact with the various products first, then ask what can the employees do for you. Also, and I may be out of line with this one, but I sense a bit of hostility towards non Caucasian customers. Maybe, I am being overly sensitive because I am black; never the less this is a problem in my eyes. Overall Apple is a great company with great products, but their retail service needs an up-grade.