7 years ago today, Steve Jobs introduced Apple's iPhone
7 years ago today Steve Jobs put sneaker to Macworld stage in what was arguably the greatest keynote in his and Apple's history of keynotes. Following the industry changing Mac and the iPod, Jobs claimed Apple was going to introduce 3 more revolutionary products - a widescreen iPod with touch controls, and revolutionary phone, and a breakthrough internet communicator. He asked if we got it. We did. We got the hell out of it. Not 3 products but 1. The iPhone. And nothing in consumer electronics has been the same again.
Instantly everything that came before was rendered obsolete. Google pivoted on a dime and went from Android competing against BlackBerry and Windows Mobile to targeting Apple. Palm rebooted with webOS and the Pre. BlackBerry tried to make a go of the Storm. Microsoft started over with Windows Phone 7, and then again with Windows Phone 8c. BlackBerry 10 launched.
7 years ago screens were mostly square, keyboards were mostly hardware, web browsers were mostly unusable, the most basic of apps were $30 and crashed, a lot, and simply getting email to work while mobile was considered magic. Now we have computers in our pockets as powerful or more than the ones on our laps and desks were back then.
As I watched him show off the interface, my Treo 680 felt more and more like an obsolete lump in my hand. I wanted it immediately. I was sold on this new vision of mobile.
Steve Jobs is no longer with us, but his 2007 keynote will live on forever. Here it is again. Watch it, and let me know — what phone were you using back then, and looking back now, how much has changed for you?