89% of iPhone shoppers pick iPhone 4S

As you might expect, anyone in the market for an iPhone is leaning towards the latest and greatest. A recent survey conducted by Consumer Intelligence Research Partners shows that 89% of U.S. consumers who bought an iPhone between October 14 (the day the iPhone 4S launched) and December went with the 4S, while 7% picked up an iPhone 4, and 4% bought a 3GS. Of the iPhone 4S buyers, 21% bought the 64 GB model, 34% went with 32 GB, and 45% bought the 16 GB version. The CIRP co-founder, Mike Levin, provided some additional context to the study.

"An amazing 19 percent of all iPhone buyers upgraded from the iPhone 4, a phone barely a year old at the time of the launch. Forty-two percent of iPhone buyers broke existing carrier contracts to get the new iPhone 4S. And 19 percent of these iPhone 4S buyers sold their old iPhone in the secondary market. Early upgrades, broken contracts, and selling used phones — all allow buyers to purchase the new iPhone 4S, when conventional wisdom suggests that these users would follow the two-year contract cycle, or at least purchase the cheaper models."

It's surprising to see such a disparity between the iPhone 4 and 4S, given form factor is the same, most of the capabilities are intact, and the 4S is significantly more expensive. On the other hand, Apple fans aren't well-known for skimping on their gear, if only by virtue of the traditionally high pricetag their devices. Plus, there's bound to be a bit of a spike, as the study's timeframe includes the iPhone 4S launch day; maybe over time things will even out a little bit.

Quick show of hands - how many of you upgraded from the iPhone 4 to the 4S? Know any friends who did? Any regrets? Other surveys show iPhone 4S satisfaction is through the roof, so I doubt it.

Source: AllThingsD

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

89% of iPhone shoppers pick iPhone 4S


I upgraded from the 4 to the 4s and have no regrets. Siri makes life easier when attempting to send a text while getting ready for work, send emails while driving, setting alarms and reminders throughout the day and quickly checking my calendar for the next day's meetings.
It is snappier than the 4 (even though it seemed as though my 4 hit a brick wall in speed as soon as the 4s was announced) and the camera is by far the best I've seen on a phone.
All things considered, even though the form factor remained the same, I'd make this purchase all over again.

stupid statistics that is quite frankly answer with a "well duh". lol.
in terms of iphone 4, with the way its priced up, you might as well cough up the extra $100 and get a newer phone (the latest iphone). a more interesting comparison would be if apple had left its previous or discounted iphones with a 16gb to match, but no of course, they lowered it to 8gb. for a generation looking for a new phone with a "smartphone budget," $100 bucks is more than reasonable to warrant and upgrade to the latest iphone PLUS more storage space.
i think those that chose the iphone 4 8gb or even the free, but so painstakingly old now, 3gs simply went in for it just because they wanted an iphone or a smartphone at the least. dont get me wrong, not everyone can afford the same things and obviously people have budgets, but free or "cheaper" is enough to convince a typical consumer to buy the phone. this small 11% represents those not so tech savvy people that were ready or willing to jump into a smartphone but clearly could've survived with any regular phone with calling, texting, maybe calendar, and some email.

I think resale value alone will get me most of the extra $100 back. I love the 4S, especially the camera and the speed of task-swapping.
My only regret is not getting 64GB. With all the photos and music, my 32GB is getting full and I have to purge photos periodically.

I upgraded from a 3G, so it was sort of a no-brainer to get the 4S. Definitely no regrets. My only issue with the phone is battery life...many days I have to plug it in earlier than I'd prefer if I put any use to it. I'm guessing it's a combination of some buggy software and a few of the push notifications I have on.