89% of iPhone shoppers pick iPhone 4S
As you might expect, anyone in the market for an iPhone is leaning towards the latest and greatest. A recent survey conducted by Consumer Intelligence Research Partners shows that 89% of U.S. consumers who bought an iPhone between October 14 (the day the iPhone 4S launched) and December went with the 4S, while 7% picked up an iPhone 4, and 4% bought a 3GS. Of the iPhone 4S buyers, 21% bought the 64 GB model, 34% went with 32 GB, and 45% bought the 16 GB version. The CIRP co-founder, Mike Levin, provided some additional context to the study.
"An amazing 19 percent of all iPhone buyers upgraded from the iPhone 4, a phone barely a year old at the time of the launch. Forty-two percent of iPhone buyers broke existing carrier contracts to get the new iPhone 4S. And 19 percent of these iPhone 4S buyers sold their old iPhone in the secondary market. Early upgrades, broken contracts, and selling used phones — all allow buyers to purchase the new iPhone 4S, when conventional wisdom suggests that these users would follow the two-year contract cycle, or at least purchase the cheaper models."
It's surprising to see such a disparity between the iPhone 4 and 4S, given form factor is the same, most of the capabilities are intact, and the 4S is significantly more expensive. On the other hand, Apple fans aren't well-known for skimping on their gear, if only by virtue of the traditionally high pricetag their devices. Plus, there's bound to be a bit of a spike, as the study's timeframe includes the iPhone 4S launch day; maybe over time things will even out a little bit.
Quick show of hands - how many of you upgraded from the iPhone 4 to the 4S? Know any friends who did? Any regrets? Other surveys show iPhone 4S satisfaction is through the roof, so I doubt it.
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