Just when we thought it was safe to forget about Flash on the iPhone, after Adobe said they were making it, after Steve Jobs said Flash Lite was too little and Flash was too much, after Adobe was reportedly strong-arming PDF for Flash, after Apple advocated AJAX and WebApps instead, after all the tears, and all the fears, is Flash once again on its way to the iPhone? Apple Insider says it might be:
In an interview with Bloomberg at the Davos, Switzerland event, Adobe chief Shantanu Narayen describes development as a complicated two-way process [...] "It’s a hard technical challenge, and that’s part of the reason Apple and Adobe are collaborating," he says. "The ball is in our court. The onus is on us to deliver."
While many complain about the lack of Flash on the iPhone, it's best to remember that while the iPhone provides the best mobile web experience, it's not a desktop, and real Flash (not old, outdated, limited Flash Lite) is heavy lifting. Adobe has never properly optimized Flash for OS X, and it remains bloated, buggy, and a battery drain, which are annoying on a laptop but terminal on a mobile device like the iPhone.
If Adobe could make a real iPhone optimized version -- preferably a viewer like the QuickTime app so we don't suffer really poor load times under the assault of all those "punch the monkey" banner ads, it could be a game changer for mobile video.
Or Apple could just use the next time they're on mic to tell Adobe: "we're just not that into you".
Of course, if sites like Hulu start doing what Ustream did, and just making an H.264 version for the iPhone... likely Adobe's nightmare scenario. And a lot of incentive!
Could this really happen? Do we want it to? And if so, would the world turn upside down? Would it be...
[Thanks to Matt for the tip!]