Adobe plans to double down on Lightroom and Creative Cloud in light of Apple's Aperture announcements
With Apple kicking Aperture and iPhoto to the curb, the folks at Adobe are ready to pick up the pieces wherever they can. Specifically, they're letting it be known Lightroom and Creative Cloud Photography solutions aren't going anywhere any time soon. In fact, they have 'a rich roadmap of rapid innovation' in the works for desktop, web and device workflows in the coming weeks. From the Adobe blog:
Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.
The all new Creative Cloud Photography Plan gives you Photoshop (Mac / Win) and Lightroom (Mac / Win / iPhone / iPad / Web). This new offer not only addresses traditional desktop photo requirements but extends these workflows to the web and your mobile devices. Today, Lightroom mobile provides seamless access from desktop, tablet, phone and web.
Put simply we're doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.
As we highlighted in our 'Are we ready for Photos' piece, Aperture and iPhoto still work today and Apple has promised an Aperture compatibility update for OS X Yosemite when it ships this fall but there's no doubt that Adobe is hoping to capture some of those folks out there who don't quite think Apple's Photos solution is a good one.
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