Amzer shows off their screen protector... by taking a drill to it

Amzer decided to put their iPhones where their mouths were at CES 2013, showing off their military grade screen protectors by taking drills and sanders to them. Sure, it's overly dramatic and power tool related iPhone scuffs probably aren't a threat most of us face every day, but if your screen protector can survive that, maybe it's got a shot at surviving kids, pets, and everyday life?

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Amzer shows off their screen protector... by taking a drill to it


Zagg nano guard does the same thing... Really a useless demo given the fact it just ruined a $30 screen protector...

While it obviously provides some protection, lightly running a drill over it doesn't really show anything but that it is thick enough and hard enough to prevent light scratches. What happens if I drag something like a key across it - as might happen in a pocket.
It's like the add where someone pours acid over a car finish protected by their miracle product - looks impressive but then again dilute muriatic acid won't damage car paint without their product anyway.

they'd have been better to take like a dremel tool with some sort of metallic fibrous end like for stripping paint and use that. Using a drill seems forced since nobody uses a drill without applying enough pressure to puncture a surface and crack a screen completely. Even so product seems pretty good at protecting from scratches. I got a 4s with a powersupport and it's been on for almost a year to the date. Thing is still perfect looking good. barely a scratch and the screen is great. and no bubbling.

It's not a useless demo. The purpose of the product is to absorb damage that would otherwise scratch the screen. You need to scratch the product to properly demonstrate the product. You're rationale is like saying, "That's a useless Coke commercial because they ruined that can of coke by drinking it. Now nobody else can drink that Coke." Remember those Masterlock commercials where they shoot the lock? That's a wonderfully effective commercial where the product is damaged by way of demonstrating it's qualities.

Hey that's my drill. I'll bet if I try this I could take it streight through the iPhone. (Ok I know that's not the point here, but would've been funny)