Amazon has launched a new web based Kindle Store designed specifically for the iPad. The new site looks and feels like an actual app rather than a web page however you don't need to install anything to use the store.

Books are laid out in a cover flow arrangement and you can swipe through the books, click on the covers to see more information, read reviews and of course buy a book. If you do make a purchase, the book is automatically sent to your designated reading device. If you can't wait that long, you can even read it within the new Kindle Store web page because Amazon has now made its Cloud Reader compatible with the iPad too. If you have your iPad handy, simply visit to?tag=imoreb-20 take a look at the new layout.

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