Amazon announces Cloud Music. Apple announces iCloud. Apple shows that iCloud is better than Amazon Cloud. Amazon announces some major Cloud Music escalation, including Cloud Player for web getting iPad support, unlimited storage for music, and free storage for all Amazon-purchased MP3s. Yeah.

"Customers are already enjoying Cloud Drive and Cloud Player and now for just $20 a year, customers can get unlimited space for music," said Craig Pape Director of Amazon Music. "Additionally, we are adding free storage for all MP3s purchased from Amazon MP3, and support for the iPad. Our customers love Cloud Drive and Cloud Player and we're excited to innovate these services on their behalf."

It's the iPad part that interests us the most, of course.

Also new, Cloud Player for Web on iPad. Cloud Player, combined with unlimited space for music in Cloud Drive, enables customers to play music stored in the cloud on any Android phone, Android tablet, Mac, PC, and now on their iPad. Cloud Player for Web has been optimized to offer customers streaming playback of their Cloud Drive music using the Safari browser for iPad. To access Cloud Player for iPad, customers simply open their Safari browser and visit (www.amazon.com/cloudplayer) to start listening to their music.

Apple's iCloud is in beta right now and will launch this fall alongside iOS 5. Whether or not Apple makes any changes in response to these Amazon's announcement, iCloud will offer far more services for iPhone, iPod touch, and iPad users than Amazon can, including backup and restore, apps, documents, and more. But strictly for music, for users in the US, Amazon Cloud might just have gotten a lot more compelling.

[Amazon PR]