The annual iTunes Festival is underway, start watching it live now!

After months of build up, the annual Apple iTunes Festival is now underway in London. Tonight's first headline act of the month long event is Lady Gaga, and you can watch the whole set live on your iOS device, Mac, Windows PC or Apple TV!

To watch on your iPhone, iPad or iPod touch you'll need to pick up the free iTunes Festival application, recently updated to support the all important video streaming needed to follow the action. On your Apple TV it's as easy as finding the iTunes Festival channel, and on your Mac or Windows PC just open up your iTunes desktop app and follow the banner ads.

It's an exciting month for music fans, and once again the iTunes Festival has pulled out some of the biggest names in the business. The next 30 nights will see the likes of Justin Timberlake, Katy Perry, Sir Elton John, Kings of Leon, Thirty Seconds to Mars and many, many more. If you got tickets for any of the events, congratulations! If not, take comfort in knowing you need not miss a second thanks to Apple.

If you're reading this after seeing Lady Gaga perform, what did you think?

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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There are 7 comments. Add yours.

uwatto says:

It's not playing for me, is it only for certain countries, I'm in Ireland

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Richard Devine says:

Shouldn't be, Ireland is definitely supported as far as I know. What time did you start watching? It finished around 10:30pm I think

uwatto says:

Tried just after 9, was really looking forward to it, I googled it, lots of people in the same boat, I'll look into it tomorrow thanks

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Ath0 says:

Amazing watching it live on my Apple TV even with my slowtastic 2Mbit ADSL (I live far from the exchange) No hiccups or anything. Great show.

Pixies is going to be a must watch too.

Ides of Buster says:

Amazing Apple TV video/audio experience, outstanding performance by Gaga.

G.4 says:

So do you have to watch it live? Why won't it let me play past shows later in the evening on my Apple TV?

OMMBoy says:

I'm not able to watch it, either. I tried watching it after the live show on Apple TV, iPad, and iTunes (which, apparently, we should be able to do according to the "Ways to Watch" section), but no luck. Clicking on the links does nothing. What am I missing here?