App Annie buys Distimo in mobile app analysis consolidation deal

App Annie buys Distimo in mobile app analysis consolidation deal

App Annie runs a fantastic iOS, Android, and Windows Phone app analytics system, and they've just acquired another major company in that sphere, Distimo. The acquisition puts App Annie at over 240 employees, and comes hot on the heels of a recent $17 million round of investment from IDG and other partners. The specific terms of the deal were undisclosed. Distimo's Netherlands office will join other international HQs in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo.

Both of these companies regularly churn out insightful monthly reports on trends in the mobile software ecosystem, not to mention great databases of historical app data which we use regularly in our coverage of apps. Developers have a vested interest in strong ecosystem data for figuring out their next steps and what their competition is up to.

Be sure to swing by App Annie to check out their App Store charts. Developers, how do you track your analytics? Have you ever used Distimo or App Annie?

Source: AppAnnie

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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App Annie buys Distimo in mobile app analysis consolidation deal

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I know that there are quite a few mobile analytics solutions out there. Most of them only provide traditional analytics (key metrics such as: number of users, breakdown of OS version and devices and more) and don't reveal the full story, emphasizing numbers instead of reasons. For example, you may detect that you have a low user retention, but you won't understand WHY users are not returning to use you app.

A key part of discovering the why (WHY users take the actions they take) is delving into user experience (UX) and behavior. By utilizing a visual mobile analytics solution, you'll be able to see exactly how users interact with your app and to optimize the UX in your app.

Appsee (www.appsee.com) is a good example of a visual mobile analytics.