Apple has announced at WWDC 2016 that its Apps for Earth campaign, a joint effort with the World Wildlife Fund (WWF), raised over $8 million. The money, raised through purchases of select apps in the App Store, went to help fund the WWF's conservation efforts.
The campaign took place in April, with participation by 24 developers. For 10 days, 100% of all proceeds of purchases through select apps on the App Store, including in-app purchases, went to the WWF. Participating apps included VSCO Cam, Angry Birds 2, Line, and Procreate.
Global Apps for Earth campaign with WWF raises more than $8M
June 17, 2016 — Apple and WWF's Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF's conservation work. WWF announced the results this week at WWDC in San Francisco.
During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.
Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF's mission.
100% of the proceeds from participating apps and In-App Purchases go to support WWF's conservation work.
The campaign is the second time Apple has partnered with WWF to protect the planet. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple's work to lower its footprint and conserve resources throughout its entire operation.