Apple applies for .Apple top-level domain
Apple is looking to secure their trademark in the world of top-level domains, along with many other mobile giants like Sony, Samsung and HTC. There were a grand total of 1,930 applicants for new URL suffixes to the Internet Corporation for Assigned Names and Numbers. For the next 60 days, the public has the right to comment on any of the applications and the deciding panels will take it under consideration before granting top-level domains. Of geographic note, Africa and Latin America are making their first applications to the organization.
It's unlikely that we'll see Apple.apple as a website address anytime soon, but it does prevent con artists from appearing to be official when they're anything but. I'm trying to figure out any legitimate way in which Apple could use the suffix... "firstname.lastname@example.org" just looks weird. Apparently the approval process can take at least a year or two, so at least it's not something we'll have to think about for awhile still. Regardless, this is no trifling affair; each proposal required a $185,000 submission fee.
You can see the full list of suffix applicants here, or if you're looking for a laugh, check out the full list of suffixes currently recognized by Mozilla over here. Do you guys have any bright ideas on how Apple could put such a unique branding opportunity to work?