Apple asks Toyota to pull Scion theme from Cydia
Apple has asked Toyota to pull the Scion theme that was released via Cydia as part of their recent advertising campaign. Modymyi, who hosts the theme for Toyota's marketing company, received the request to pull the theme:
Apple also heard about the theme and ad campaign. I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was "Toyota’s making us take it down…" Toyota had agreed to do so to "maintain their good relationship with Apple," our Velti contact told me on the phone.
That the theme was released at all surprised a lot of users as the jailbroken community -- Jailbreak is not typically something that's recognized by larger companies. I personally have to give Toyota marketing props for going that far. Seeing a large company interact with our jailbreak community shows that jailbreak has come a long way since the days of Installer.
I'm assuming Toyota probably utilizes iAd and in order to maintain a good relationship with Apple, they'll pull the theme. I'm not surprised Apple requested it be taken down. Are you?