Apple asks Toyota to pull Scion theme from Cydia

Apple has asked Toyota to pull the Scion theme that was released via Cydia as part of their recent advertising campaign. Modymyi, who hosts the theme for Toyota's marketing company, received the request to pull the theme:

Apple also heard about the theme and ad campaign. I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was "Toyota’s making us take it down…" Toyota had agreed to do so to "maintain their good relationship with Apple," our Velti contact told me on the phone.

That the theme was released at all surprised a lot of users as the jailbroken community -- Jailbreak is not typically something that's recognized by larger companies. I personally have to give Toyota marketing props for going that far. Seeing a large company interact with our jailbreak community shows that jailbreak has come a long way since the days of Installer.

I'm assuming Toyota probably utilizes iAd and in order to maintain a good relationship with Apple, they'll pull the theme. I'm not surprised Apple requested it be taken down. Are you?


Allyson Kazmucha

Editor for iMore, Potter pundit, and the ninja in your iOS

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There are 43 comments. Add yours.

sting7k says:

The only surprise is that Toyota did this in the first place. They already have plenty of iAds I see fairly often so no shocker Apple asked them take it down.

just_me#IM says:

Agreed, major props to Toyota for being ballsy enough to do this in the first place

dloveprod says:

Toyota should have posted it under an alias and let no one know it was them.

mp0890 says:

Toyota must be providing parts for iCar...

belekrom says:

I imagine they knew what would happen, but it was a zero risk move. They get to earn a little respect in the target demographic and nothing on the Internet ever truly disappears, so it'll be available forever.

happiicamper says:

its BS, jail breaking is legal! Toyota should have kept it there...'
but i see why they didn't... love apple products but not the company BS...

johncblandii says:

So Apple is reaching into others playhouse and controlling it to, eh? There should use their power for other more important stuff than a theme. :-/

OmariJames says:

I agree as well. I see how it may have some conflicts and ' ruin ' the company's relationship however , it just seems that apple wants Toyota to pay for their iAds. Of course Toyota wouldn't have ant problems doing so but it's extra profits for Apple

Cuquiman says:

Cheap marketing strategy, that's all folks!

BrianTufo says:

"Cheap marketing strategy" or not it's 100% BS that Apple asked them to pull it down. Apple has no authroity to tell people what they can and can't do to their phones. All they can do is not honor warranty if the device has issues due to JB. It's getting sad the way they are acting and it's just making them look like bullies.

Rene Ritchie says:

Toyota doesn't have to do what Apple tells them. However, if Coke sponsors American Idol, they're not going to want the contestants to talk about Pepsi. If Warner has a deal with Burger King, they're going to get grief if Iron Man includes a McDonald's reference.
Toyota can put their ads where they want, and Apple can complain to Toyota if they get upset. It's an open market for everyone.

jasondeno says:

So you're saying that Apple should have banned news articles about Toyota's recall showing up on iPhones since Toyota places iAds?
It seems only fair in the present light.. :)

Rene Ritchie says:

Where did I say anything like that?
Toyota advertised on a competing store, Apple complained, Toyota pulled the ad. Toyota could have told Apple to go stuff themselves, right?

jasondeno says:

I was intentionally trying to misinterpret your statement to make a point. I think it'd be insane to think of Toyota asking for good PR from Apple in such a way. Yet Apple seems fine with asking something very similar of Toyota (aka- Apple's CLIENT).
It seemed sorta hypocritical to me I guess given their current business relationship.

ArtVandelay says:

Very poor comparisons, youre slipping.
Your comparisons would only be true, had Toyota [while in contract with Apple] started to promote Android.
Jailbreak isnt a true competition to iPhone. You need an iPhone in the first place to be able to jailbreak it.

ArtVandelay says:

the 2nd comment above is towards Rene , not you :)

Rene Ritchie says:

Cydia is a competitor to the App Store; it sells iPhone apps.
I wonder if Toyota advertised on AdMob and Apple complained, would they pull it?

OrionAntares#CB says:

Calling Cydia a competitor to the Apple app store is like calling a custom after-market accessory shop a competitor to the dealership. They're actually a complement, the one picking up where the other leaves off. I've actually seen dealerships have some of their floor models custom fitted by those shops. The most recent example I can think of, ironically enough, was at the Toyota dealership.

BrianTufo says:

+1 very well put. Simply put Apple should not have asked Toyota to remove their theme. The theme was free from what I remember so Toyota wasn't making money off of the jailbreak store and they were not costing Apple any money or issues so it's bogus. Toyota disappointed me by taking it down, they should of told Apple to go pound sand.

OneOfDaKine says:

All you guys gotta understand that Toyota maybe under a contract with Apple. So whatever's in the contract might be the reason for Toyota to pull its Theme.

SockRolid says:

Surprised Toyota wasted the time and effort on a JB ad. Not surprised it was taken down.
Just a matter of time before Apple gets around to a technical fix that eliminates JB-ing once and for all.

BLiNK says:

i truly believe IF Apple were to implement a better notification system, and few other simple tweaks, most jailbreakers would have no problem staying "pure"

Some Dude says:

It's strange that Toyota didn't check with Apple before expending the effort to produce this thing. I'm sure it cost them relatively pennies to produce compared to their other marketing materials, but you don't see companies the size of Toyota spend money without doing their homework very often.

cardfan says:

It's already gotten them what they desired. A bit of street cred. Genius really. Wonder if Apple likes getting used for marketing purposes in playing the bad cop?

Rene Ritchie says:

That's an interesting take. "Hey, we're Toyota, we're rebels. We roll with Cydia. Come drive a Scion!"

belekrom says:

like i said... zero risk credibility building.

OrionAntares#CB says:

I think that's actually the demo their Scion line-up was made to target.

Art Vandelay says:

I know you dont like me because of my opinions, but its really chicken$#it to remove an honest opinion, only because you didnt agree with me. :roll:
You must feel pretty good about yourself having all kind of power on a website. Just keep in mind, the people who visit this place are the one who make it what it is ;)

Redshirt says:

My guess is that it wasn't really Toyota that put the ad up, but their marketing company with some VP at Toyota that approves. That VP just rubber stamped it without looking (or maybe understanding) what exactly the marketing company was saying.

Jerry says:

THe losers here are the customers..

Adam says:

C'mon Apple, be a little open minded. I would never buy an iPhone if you couldn't jailbreak it...

Kristerpher Henderson says:

It's a conflict of interest, that's all. It's not good business for Toyota to support something that Apple doesn'ta simple as that.

aundretastic says:

This should be a big red flag to Apple that maybe, just maybe, allowing the ability to make visual customizations (aside from changing wallpaper) is something their users would like to be able to enjoy sans jaiblreak. I mean the option should have been there to begin with... among a number of other things (BiteSMS?)...

BrianTufo says:

Jailbreak and themes have been around long enough and the only response Apple has made is allowing users to set a wallpaper. Whoa! lol. They need to realize a lot of people buy the iPhone for its UI and with the intent to JB it to make it useable for themselves like every other phone is out of the box. Sigh, maybe one day Apple will loosen the reigns and allow users to customize and allow more apps in the App Store that allow for seamless integration for modifications.

Kei says:

Toyota wipes its butt with Apple money. Why the hell would they ever kowtow to those annoying, controlling jackasses.

parabel says:

Very clever marketing move by Toyota, this whole story. For almost no cost, it got them a lot of attention in a certain audience and made them look pretty cool as well.

ren says:

U know what really sucks. I deleted the app to show someone how to delete apps in Cydia an hour after I installed it and went to reinstall and it was gone:(

TulioAdriano says:

Doesn't that characterize as censorship? Or is it only censorship if the order comes from a government?

Art Vandelay says:

Guess censorship is everywhere ;)

ball gowns says:

Very nice article and straight to the point. I am not sure if this is actually the best place to ask but do you people have any thoughts on where to hire some professional writers? Thx :)