Apple passes Motorola to become third largest mobile manufacturer in U.S.

iPhone 3GS next to Motorola Droid

Apple now has 13.5% of the U.S. mobile market (i.e. not just smartphones), according to recent survey data. Combined with Motorola's drop to 12.8% market share, that puts iPhone in third place behind LG (with 19.4%) and Samsung (25.6%). comScore's data was gathered from 30,000 American mobile customers in the three months leading up to February, and also examined smartphone operating system market share. Of course Android is ruling the roost with 50.1%, which climbed 3.2% since November, while iOS sits at 30.2%, which only grew 1.5% in the same time frame. Meanwhile, BlackBerry and Windows Phone saw drops of 3.2% and 1.3%, respectively.

Beating out Motorola, which has been fairly well-entrenched since the dumbphone days, is a big symbolic win for Apple. Motorola is basically the figurehead for Android OEMs since Google plans to acquire them. Although the mass of smartphone manufacturers can gang up on Apple to push down iOS market share, few (if any) have a shot at duking it out one-on-one with the iPhone. It's also a testament to the iPhone's popularity that, despite being beat on price by feature phones, Apple's still able to climb the ranks. The only other manufacturer in the position of exclusively making smartphones in these rankings is HTC, and they aren't making a lot of progress.

Anyone taking bets on how long it'll take for Apple to take the number 2 spot from LG?

Source: comScore

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

Apple passes Motorola to become third largest mobile manufacturer in U.S.

3 Comments

Re: "Anyone taking bets on how long it’ll take for Apple to take the number 2 spot from LG?"
Depends on whether LG is trending up or down at the moment, but it's inevitable. LG is one of the weakest of the droid herd. Samsung will eat them for breakfast.
We'd set the over-under at CY Q3 this year if the new iPhone is release this summer, or CY Q4 this year if the new iPhone is released in the fall. The combination of free iPhone 4+ $100 iPhone 4S + new iPhone will do it. Easily.