Steve Jobs mentioned almost in passing during the iPhone 4 press conference last week that iPhone 4 would be available on July 30 in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Sweden, and Switzerland.
That's all well and good but it's also now less than a week away and at least in Canada Apple still hasn't updated its online store to say anything other than "coming soon", nor have their carrier partners Rogers, Bell, and Telus.
No pre-orders have been offered. No FAQs or "blogger guy" videos on how carrier upgrades or subsidies will be handled. Apple will also be selling iPhone 4 unlocked for the first time in many of the above countries but for anyone willing to pay full price there's still the small matter of getting a MicroSIM to go with it and having that MicroSIM activated with a new or existing account. For those not eager or able to cut down their old MiniSIM, no information on that is available either.
Apple has a lot on their plate right now. They're selling iPhone 4 as fast as they can make them and if they're having trouble supplying the few countries already launched, 17 more could be tight beyond belief. Negotiations with carriers might also be ongoing. It's even possible Apple is trying to make sure carriers dig deep to offer early upgrades and keep data open and affordable. All of that could be going on in the back corridors and boardrooms up until the 11th hour.
But it stresses consumers. A phone is a big purchase, a contract a huge commitment. Sooner is better.
We'd like to know, frankly, so we can get on with the crazier aspects of impending Apple launches -- will the antenna be tweaked, will white models be available? Will Apple Stores be opening early? Who's going to have what in stock where?
If you're in one of the above countries and waiting for iPhone 4 to launch next week, let us know if you've been able to get any information yet. If not are you buying no matter what, or holding off until you hear?