Apple CEO Tim Cook: "We're not in the junk business"
In a rare interview, Apple CEO Tim Cook, design chief Jony Ive and software chief Craig Federighi have come together to talk about Apple's latest and greatest products; the iPhone 5c and iPhone 5s. On the iPhone 5c in particular, Cook was particularly vocal while speaking to Bloomberg:
“There’s always a large junk part of the market,” he says. “We’re not in the junk business.” The upper end of the industry justifies its higher prices with greater value. “There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers,” he says.
The pricing of the iPhone 5c has drawn much criticism since its unveiling, perhaps because it isn't the 'cheap' iPhone so many – falsely – dreamed of. Apple doesn't do cheap, we've seen it time and time again.
Elsewhere in the interview Ive and Federighi reveal that their respective desks are just a minute apart from each other in the expanse of Apple HQ at Cupertino, perhaps revealing a little of how close the two teams may now be working.
It's a great read, so head on over to the source link to check it out in full. What did you think of it?
Have something to say about this story? Share your comments below! Need help with something else? Submit your question!