Apple changes Maps language on website

Apple has replaced the iOS 6 Maps marketing copy on Apple.com with something less filled with bravado, and more focused on a technical improvement. As noted by iDaily.de, gone is the original (emphasis mine.):

Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature.1 All of which may just make this app the most beautiful, powerful mapping service ever.

And in its place, the copy now reads (emphasis mine.):

Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature.1 All in a beautiful vector-based interface that scales and zooms with ease.

This comes after Apple's CEO, Tim Cook, wrote an open letter on apple.com to apologize for the current status of iOS 6 Maps, and the creation of a new iOS 6 Maps alternatives section in the App Store.

Following our iOS 6 review, we took iOS 6 Maps out for a 6 hour drive and pitted it against the old Google-powered iOS 5 Maps app as well as maps.google.com to compare how they perform in the real world.

Apple is expected to invest heavily in rapidly improving iOS 6 Maps. Google is expected to release a stand-alone Google Maps app in the App Store.

Source: iDaily.de via 9to5Mac

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple changes Maps language on website

10 Comments

Hah! This is the first sentence without superlative adjectives I've ever read on apple.com! Impressive!

Introducing the brand new, Reality Bending (a.k.a. Reality Distortion 2.0) feature on apple.com, the most effective hypnosis technique on the Internet (yet).

Sometimes I wish it didn't work for me so I could be on the same page as everyone else but it works better than any map app I've used before.

Yeah, it seems to depend on what you want use it for. For some things I've seen it work just fine, for other things it doesn't work at all. For instance, today driving on the freeway with turn by turn directions worked just fine but later when I wanted to use walking directions that I was used to getting from Google it obviously didn't work at all. Where you live and how you used the old Apple maps app seem to have a lot to do with it.