To go along with MTV's Video Music Awards, Apple created two new Apple Music ads, starring The Weeknd. The ads follow The Weeknd as he leaves the stage, headed for a post-VMA party, and features a special guest appearance by John Travolta.
The ads highlight different features of Apple Music. These include listening to live radio with Beats 1 and Apple-curated playlists. It all ends with the tagline "Unlimited Music for $9.99"
You can check out both parts below.
Source: Beats 1 (YouTube)