With iPad Pro orders beginning this week, Apple has begun its marketing campaign in force with a new ad for the super-sized tablet. And carrying the title "A Great Big Universe," the ad is certainly trying to drive home the step-up in size while showing off a bit of multitasking in the process.
The ad begins with a colorful montage of different planets and stars around the universe set to the tune of "Sound and Color" by Alabama Shakes. We then zoom out to see that the planetary exploration is taking place on the iPad Pro's big 12.9-inch screen, before the user switches to split view to take some notes on what she's seeing with the Apple Pencil.
To recap, Apple will begin taking orders for the iPad Pro this Wednesday, November 11, and the tablet will start showing up in stores later this week. The expansive slate will be offered up in either 32GB or 128GB storage (with LTE on the 128GB model) sizes, and will run $799 and $1,079, respectively. In addition, you can get your hands on the Apple Pencil for $99 and the Smart Keyboard for $169.