Apple to extend iTunes song previews to 90 seconds in the U.S.

Symphonic Distribution is reporting that Apple plans to increase song previews in iTunes from 30 seconds to 90 seconds in the U.S. According to a letter sent by Apple to label representatives, any song that is over 2 minutes and 30 seconds will be offering a 90 second preview and any song that is shorter in length will remain at the current 30 second preview.

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

There is no official word yet on when this new preview length will hit in the U.S. There is also no word on when or even if this feature will hit the rest of the world.

This feature will offer users even more of a chance to hear if they are interested in songs by artists and offers artists the chance to sell more content at the same time. That is, if the record labels go along with it this time.

Are you excited to gain longer previews? Let us know your thoughts on the upcoming and refreshing iTunes change.

[ MacRumors via Symphonic Distribution ]

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Reader comments

Apple to extend iTunes song previews to 90 seconds in the U.S.


I think that 30s was enough as a preview...i have no idea if this will increase any sales, but if they think so...

It's nice to be able to have more of a preview, but I must be a little ADHD, as I have a hard time sitting in one window/tab listening through previews already. And, I preview so much music, it's going to take forever now. On the whole though, this is a positive move.

I'm glad that it's going to 90 seconds. There are many songs out there that have more than one version (radio version, extended version, etc...) and 90 seconds will help to differentiate between them.
Also, this might be in response to Microsoft Zune making the complete song available for a one time preview. The downside to Microsoft's preview is that if you try and listen again they tell you that you already listened to that song and you must buy it to hear it again.

Some previews are great at 30 sec. Some are crappy due to what is released. The 90 sec preview will give you a better idea of the song. It is a good idea I never understood what the music police via the publishing company were so against it.