Apple to extend iTunes song previews to 90 seconds in the U.S.
Symphonic Distribution is reporting that Apple plans to increase song previews in iTunes from 30 seconds to 90 seconds in the U.S. According to a letter sent by Apple to label representatives, any song that is over 2 minutes and 30 seconds will be offering a 90 second preview and any song that is shorter in length will remain at the current 30 second preview.
We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.
There is no official word yet on when this new preview length will hit in the U.S. There is also no word on when or even if this feature will hit the rest of the world.
This feature will offer users even more of a chance to hear if they are interested in songs by artists and offers artists the chance to sell more content at the same time. That is, if the record labels go along with it this time.
Are you excited to gain longer previews? Let us know your thoughts on the upcoming and refreshing iTunes change.