Apple scores 100% clean energy score in Greenpeace cloud report

Apple, Google, Microsoft come out clean in Greenpeace cloud rankings, Amazon dirty

Greenpeace has published a report on the renewable energy used by major internet companies, including those active in the mobile space. Topping the list is Apple, which apparently runs iCloud and iTunes on 100% green electricity. It’s got a massive solar farm powering its North Carolina data center, and plans for geothermal and solar power for its upcoming Nevada data center. Oregon and California data centers are already being powered through wind energy partners.

Google scored fairly well, with 34% of their data centers running on green power. This includes YouTube, the Play Store, Gmail, and all of the other Google services we use daily. Google has made businesses for renewable energy companies in Oklahoma and North Carolina.

Microsoft received C’s across the board from Greenpeace when it comes to renewable energy. The biggest complaint was that Microsoft was leaning on the purchase of carbon offset and renewable energy credits, rather than weaning themselves off dirty power. Still, Microsoft has an agreement in place to power a Texas data center with wind power.

Across the board, Amazon scored very poorly, primarily because of a lack of transparency in the types of energy they use. Amazon’s massive North Virginia web services data center is apparently only powered by 2% renewable energy.

Greenpeace cloud cleanliness rankings

Green power is a pretty big deal, and it’s good to see the companies we’re keeping in business are making strides to become environmentally friendly. There are, of course, lots of different aspects that manufacturing partners need to keep an eye out for, but that’s a different story. Be sure to check out Greenpeace’s Clicking Green report over here [pdf]. Amazon's full report is on page 45, Apple's on 46, Google's on 52, and Microsoft's on 55.

Source: Greenpeace

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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There are 16 comments. Add yours.

LandRovers says:

Slapped google and Microsoft across the face!

ab304945 says:

How much did apple pay to get that score

Ath0 says:

If it was about the money Google would get 150% with all the money they give to lobbyists and "think tanks".

craigdolson says:

More to the point, why does anyone care what GreenPeace has to say about this??

p_giguere1 says:

In the first illustration, shouldn't Snapchat be linked to Facebook rather than Google?

Ath0 says:

Snapchat runs on top of Google App Engine.

Why would it be linked to Facebook? They're not connected in any way.

Emeroid says:

It's not all about the energy being renewable. Not surprising to see everybody has been hoodwinked.
Energy waste is energy waste. These data centres waste MW upon MW of energy, did Greenpeace look into that also?

Ath0 says:

Renewable energy would be wasted anyway, at least this way someone does something with it.

Emeroid says:

It can be used to do something else with. Pump it back into the grid, use to heat the offices etc, etc. Energy that one person is using is something someone else can't use.

Ath0 says:

Electricity companies, office buildings etc can all do what Apple did and invest in renewable energy. There's a lot more renewable energy out there to capture.

Apple put the money and work to capture it and run 100% of their services, it's possible, let that serve as inspiration to others.

I'm sure Apple sells any excess production back to the grid, if only because that's relatively easy and makes a lot of sense.

rogifan says:

Screw Greenpeace. There's nothing wrong with natural gas or nuclear.

Ath0 says:

So... I guess you're off to some holidays near the Fukushima power plant, right?
I hear the rates are very affordable.

kataran says:

Outstanding

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jrothstein71 says:

Riddle me this, iMore: When I reposted this article to Facebook, the headline changed to "Greenpeace gives mark of approval to Google's cloud, cites 48% clean energy use."

swagedyswag says:

No surprise with ebay

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OpenEnergyMarket says:

Some results are great but it's dissappointing to see both established companies like IBM & progressive startups like Twitter not doing their bit. It's good to see that customers have access to this data though, we are all about transparency too.
www.openenergymarket.com