Price cuts of the iPhone 6s and iPhone 6s Plus shortly after their debut in India has led to Apple's best-ever quarter in the country, with the manufacturer recording 800,000 iPhone shipments during Q4 2015. That's up from 500,000 shipments recorded in Q4 2014, according to market research firm Counterpoint Research.
The latest iPhones accounted for less than 50 percent of all sales, but their introduction has driven prices of older models like the iPhone 5s down, which contributed to the uptick in overall sales figures. The iPhone 5s is available for as low as ₹21,499 ($315), and the iPhone 6 can be had starting from ₹37,790 ($555).
Apple isn't known for offering price cuts on its latest devices, but it has changed its stance with the iPhone 6s, which saw a reduction in price barely a month after launch. The phone can now be bought for ₹46,469 ($690), a significant decrease considering it launched at ₹62,000 ($940) in the country.
Apple is also looking to overhaul its retail presence in India, slowly moving away from a franchisee-owned model to launching its own branded stores in the country. The manufacturer has filed an application to launch its own stores and start selling products online.
Source: Times of India