According to a new report, Apple has spared no expense in advertising the Apple Watch ahead of launch, spending $38 million on TV spots over just the last month.

For that money, the Apple Watch commercial has been aired over 300 times, with a large chunk of those spots occurring during primetime shows. Reuters reports:

Out of 300-plus airings of the Apple Watch commercial since March, almost half have been in primetime spots tied to shows such as AMC's "The Walking Dead," the National Collegiate Athletic Association (NCAA) basketball tournament and NBC's talent competition "The Voice."

Reuters goes on to point out that the $38 million spent on Apple Watch commercials spots over the last month is just shy of the $42 million Apple has spent on ads for the iPhone 6 and iPhone 6 Plus over the last 5 months. Of course, the huge advertising push makes sense, as the Apple Watch marks Apple's entry into a whole new product space, and the company wants to build as much buzz as it can around the product.

As a reminder, the Apple Watch goes up for pre-order at 12:01 a.m. PDT on April 10 ahead of its launch on April 24. And as we just learned earlier today, orders for the wearable will be online only during the initial launch — but you'll still be able to get a hands-on demo in-store. Oh, and if you're planning on burning the midnight oil tonight to snag an Apple Watch pre-order, be sure to join the iMore team on our forums for a chance to win some cool prizes while you wait.

Source: Reuters