Apple highlights the apps featured in the 'Powerful' ad

Apple's launched a new page on their website to profile the apps that are featured in their most recent ad for the iPhone 5s — "Powerful". The ad, which looks at how the iPhone is used in music and other life adventures, featured several apps in real world (ish) use scenarios. Most aren't necessarily how most of use might use these apps, but it's impressive nonetheless.

Here are a few of the apps that are featured in Powerful:

Source: Apple

Derek Kessler

Managing Editor of Mobile Nations, Army musician, armchair pundit, and professional ranter.

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There are 8 comments. Add yours.

emjayess says:

What I found interesting was the fact they showed a Kickstarter project that's not even out yet, the AUUG Motion Synth. I'm a backer and really looking forward to it!

And, whoa!--that Luminaird app is $130?! I've never seen an app that expensive before!

Lt_Solorna says:

There is a version for $49.99 that is for the iPhone only. The one that is $129.99 is Universal.

Kage#AC says:

That Star Walk app is $2.99 not $.99. Still looks pretty cool.

GeniusUnleashed says:

it seems like we're hitting that tipping point where neither Apple nor Android can separate themselves from each other with ap exclusivity. if these apps are Apple specific, they aren't one of a kind (ie, only iPhone has the ability to do it) as far as I can tell.

I think these commercials will now become all the same, just like car commercials have been for the last 20 years; lifestyle vs how their phone is actually different.

erantanen says:

Does anyone know that app for the rocket launch?

Also, there was vocalist (female) in the ad, was she using amplitube or another app?

solarthecat says:

It looks like another app, but oddly Apple hasn't said what it is?

Todd Gatto says:

It is called BlueNose Mobile Mission Control ( It is an app with additional hardware under development, not yet fully launched, available on a limited availability

Lt_Solorna says:

She might be using VocaLive by the same company as AmpliTube(but that's just a guess). I too also want to know what the rocket launch app was.