Apple hires Stella Low as new VP of Worldwide Corporate Communications

Apple confirmed the hire, offering the following statement: "Stella brings her remarkable experience and leadership to Apple's world-class communications teams. Apple has an important story to tell — from the transformative products and services we make, to the positive impacts we have on our communities and the world — and Stella is a great leader to help us write the next chapter."Low will succeed Steve Dowling, who served as Apple's head of corporate public relations for 10 years and VP of comms for 5 years before departing in September 2019. And her tenure will give a welcome break to Apple Fellow Phil Schiller, who has been overseeing the company's public relations operation since Dowling left.Low's hiring comes at a pivotal time for Apple. The company is currently locked in a pitched battle with Fortnite maker Epic Games over its App Store practices, and a war of words with Facebook, which has very publicly taken exception to recent privacy updates in its iOS operating system.The company is also facing a tricky balancing act in China, its second-largest market, where much of its manufacturing takes place and where relations with the United States have been increasingly strained over trade and human rights issues.