Apple hires Xbox manager to push iOS gaming initiative

In an update to his LinkedIn profile, Microsoft Marketing Manager for Xbox UK, Robin Burrowes, let the world know that he's been hired by Apple to push iPhone and iPad gaming even further.

Burrowes tenure at Microsoft saw him work on Xbox for roughly seven years, where he was most recently responsible for all product, business and marketing management of Xbox LIVE in Europe, the Middle East, and Africa. For Apple, he's the latest in a series of high-profile British gaming recruits, following the hire of Nintendo's public relation's chief Robert Saunders last year, as well as Nick Grange -- who also at one point ran public relations for Xbox, as well as for gaming heavyweights Activision and Electronics Arts.

Microsoft came out of nowhere with the Xbox to take a significant share of the console gaming market, especially when it comes to hardcore gamers and multiplayer gaming with services like Xbox Live. Apple has seen enormous success in the mobile gaming sector after creating the App Store for iOS 2 and the iPhone 3G in 2008. Now they, along with Google's Android platform, have overtaken the likes of Sony and Nintendo when it comes to U.S. portable game software by revenue.

With Apple's last count of 550,000 apps in the App Store, and around 20% of those being games, it's not hard to see why Apple considers it important enough to hire a key gaming managers like Burrowes.

iPhones and iPads are increasingly this generations' portable gaming platforms of choice.

Source: Robin Burrowes via via AppleInsider