Apple to hold special iPad subscription newspaper event in December?
We though the Back to the Mac event would be Apple's last for 2010 but according to Daring Fireball there might just be one more in December -- a Steve Jobs and Rupert Murdoch powered The Daily subscription newspaper for iPad event:
My understanding is that this initiative is going to launch with a press event, with Murdoch (and perhaps other newspaper and magazine executives) joining Steve Jobs on stage. This is not going to be a quiet launch, to say the least. But “this month” is effectively already over, considering that Thanksgiving is Thursday, so it won’t happen until next month at the earliest.
(The date I’ve heard is December 9, but that’s a Thursday, which would be somewhat unusual for an Apple press event. My guess is that they’re telling people December 9 but it might slip back to Tuesday or Wednesday the week after. Perhaps it will coincide with the opening of the Mac App Store?)
The key, though, is that what News Corp is working on is not an iPad counterpart to an existing newspaper, nor is it an “online newspaper” in general. It’s a “tablet newspaper” — and, at least for now, specifically an iPad newspaper.
Daring Fireball goes on to say this wouldn't be a newstand store the way iBooks is a book store, but it would be an API method where developers could charge subscriptions via the iTunes payment system. (Interestingly, Apple announced in-app subscriptions alongside in-app purchases for iOS 3 but nothing seems to have been done with them -- until now?)
Either way, Jobs keynote or no Jobs keynote, I'm still wondering what content Apple and Newscorp could provide via subscription that users would pay for given the web is free. Would convenience be enough, if the pricing was iTunes low and the experience just as easy?
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