Apple kicks off back-to-school promo - get iTunes gift cards for buying iPad or Mac

Apple made a few new initiatives yesterday on the sly amid the WWDC day one insanity, including a new iPad case, but they also started a back-to-school promotion that goes from now until September 21.  If you buy a Mac, Apple will toss you a $100 iTunes gift card good for books (which are now heavily geared towards academia), apps (though there are lots of great free ones for those in school), and movies. If you pick up a new iPad, Apple will be willing to throw a $50 gift card your way, too. $150 in apps if your parents get you both isn't a bad deal at all, especially if most of your textbooks are available on iTunes. If you qualify for Apple's educational discount, you'll be able to save a little bit more on the Mac, but the discount only applies to the newest of iPads. There are also financing options available for those that are really on a shoestring budget.

Apple has been doing these kinds of back-to-school promotions for awhile, and with the relatively recent upgrade to iTunes U, it's hard to think of any other gadget manufacturer make as concerted of an effort on the educational market. There's something to be said about hooking 'em while they're young; no doubt students that pour blood, sweat and tears into essays typed up on a Mac will have a heavy predisposition to using one for the rest of their lives. One could even

For more details on the promotion, hit up Apple's Back to School page. Anyone going back to school that needs to stock up on devices? I bet that new MacBook Pro is looking awfully tempting, but even with this promotion and special educational pricing, are Apple computers within a student's budget? School's expensive, yo.

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Apple kicks off back-to-school promo - get iTunes gift cards for buying iPad or Mac

11 Comments

This has to be the stupidest promotion ever. All the stats point to consumers having a harder time leaving a platform once they've invested energy into 2 pieces of hardware from that platform. Most people I know still don't even know what Spotify is. By not giving students an iPod, they take away a whole app store/iTunes account that generates revenue long past the initial cost of the iPod. Major revenue loss on Apple's part, not to mention bonehead thought process.

I just bought an iPad a couple weeks ago. Is there any way for me to qualify for this deal now?! I am a college student!

I like the Back to School promotions. I bought my MacBook four years ago and got a free iPod touch and last year I bought my 15" MacBook Pro and got a $100 iTunes gift card. Between my educational discount, iTunes gift card and free $100 printer I ended up getting a pretty good deal. It's still expensive, but not as expensive as walking into Future Shop and buying the same laptop. If I hadn't bought my MBP last year before university I would have already had the new Retina MBP shipping to me. No need to upgrade yet.
And I have no need to leave the Mac platform; it has everything that I need and I'm happy using it.

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