Apple Launches MobileMe: ActiveSync + Web 2.0 Apps For the Rest of Us!

Apple Announces .Mac is now MobileMe

During the 2008 WWDC Keynote today, Apple VP of Marketing, Phil Schiller, confirmed the rumors of a .Mac maga-revamp in the form of MobileMe.

Apple's answer both to previous critiques of the admittedly out-dated .Mac service, and the expected cloud computing boom (see Android, Google), MobileMe features ActiveSync-like "push" email, calendar, and contacts syncing between your iPhone (or iPod Touch) and your Mac or PC, or via any web browser with some pretty spectacular looking Web 2.0/AJAX style online apps. It also adds photo syncing, clearly targeting consumers.

iDisk (the online storage service) gets a bump to 20GB, and goes fully online as well. Mac user? Still enjoy the Mac sync, iWeb, and Back-to-my-Mac that you know (and I) love.

Launching in July in time for the new iPhone 3G, and priced at the same $99 as .Mac, it still smacks the expensive, but if your don't have Exchange, and value highly polished syncing and web-based solutions, this might just be the service for you.

Existing .Mac customers will be rolled into MobileMe -- see Apple's migration page for details -- with a choice of maintaining their old address, or the new equivalent.

For more, go to (which will redirect you to, where a handy-dandy MobileMe guided tour awaits!

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple Launches MobileMe: ActiveSync + Web 2.0 Apps For the Rest of Us!


This is what .Mac should've been all along. It looks like you can sign up for .Mac right now, and get a e-mail address, and then get upgraded to MobileMe for free next month, retaining your address.

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