During the 2008 WWDC Keynote today, Apple VP of Marketing, Phil Schiller, confirmed the rumors of a .Mac maga-revamp in the form of MobileMe.
Apple's answer both to previous critiques of the admittedly out-dated .Mac service, and the expected cloud computing boom (see Android, Google), MobileMe features ActiveSync-like "push" email, calendar, and contacts syncing between your iPhone (or iPod Touch) and your Mac or PC, or via any web browser with some pretty spectacular looking Web 2.0/AJAX style online apps. It also adds photo syncing, clearly targeting consumers.
iDisk (the online storage service) gets a bump to 20GB, and goes fully online as well. Mac user? Still enjoy the Mac sync, iWeb, and Back-to-my-Mac that you know (and I) love.
Launching in July in time for the new iPhone 3G, and priced at the same $99 as .Mac, it still smacks the expensive, but if your don't have Exchange, and value highly polished syncing and web-based solutions, this might just be the service for you.
Existing .Mac customers will be rolled into MobileMe -- see Apple's migration page for details -- with a choice of maintaining their old @mac.com address, or the new @.me equivalent.