As previously announced, Apple has launched the beta test for Search Ads, a new feature coming to iOS 10. The beta is open to U.S. iPhone and iPad developers.
Apple first revealed their plans for Search Ads earlier in June:
Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.
Developers with a legal iTunes Connect account.can sign up to test Search Ads at the link below: