It appears that Apple Music might be off to a spectacular start. A new report claims that Apple's streaming music service, just four weeks old, has already amassed 10 million subscribers. These numbers are reportedly from sources inside the music industry, and they must be taken with a grain of salt.
From Hits Daily Double:
Apple doesn't make its streaming numbers public but is showing reports to those rights holders, who have been surprised by how big those figures already are. Some streaming numbers (notably on a couple of cutting-edge hip-hop titles) are actually competitive with Spotify's. Some rights holders feel Apple should publicize these figures; the decision to do so or not falls to Eddy Cue.
While 10 million subscribers in just four weeks would be impressive, it's important to remember that none of these are paying customers at the moment. The real test for Apple Music won't start until the end of September, when the three-month free trial ends for the initial wave of subscribers and they need to start paying.
Given that Apple Music isn't more expensive than competing services, offers a competitive family plan, and is built-in to Apple's devices, it stands a good chance of keeping many customers around. But it's a bit early to talk about success when the real competition has yet to begin.