Apple has been awarded the best brand and best design studio award at the D&AD (British Design & Art Direction) awards which were held in London, England. The D&AD awards are held every year and are recognised throughout the world as they set a standard for creative excellence. Apple obvioulsy agreed with the importance of the occasion as it flew its complete design team to the awards ceremony. All sixteen members involved including Sir Jonathan Ive were present and went up to collect the best design studio award together.
Sir Jonathan Ive declined to say anything publicly but wore a big smile as he chatted to fellow guests at the 50th anniversary celebration of D&AD, which stands for Design and Art Direction.
D&AD chief executive Tim Lindsay said: “The people, companies and brands celebrated tonight are the true visionaries of the past 50 years of commercial creativity. Their work has changed the way we live our lives, the way we communicate and the way we perceive businesses and each other."
"If anyone wondered whether D&AD mattered, the world's most valuable company has flown its entire design team over," said Robert Senior, chief executive of Saatchi & Saatchi, who added it sent a strong signal about the importance of creative industries. "Conservative Government, are you listening?" he added.
This is believed to be the first time that Apple has sent its entire design team to an awards event and given that it was so close to the iPhone 5 launch, it’s a great testament to the D&AD awards. The D&AD awards were celebrating their 50th anniversary this year at the event held at Battersea Park in London.
Source: London Evening Standard