Apple named world's most valuable brand for third year running
Apple continues its streak as the most valuable brand in the world, outperforming Google, IBM, McDonald’s, and Coca-Cola, with Google surpassing IBM to become the second most valuable brand. The BrandZ report, which names the 100 most valuable companies in the world across several categories, says that Apple’s brand value increased 1% as the entire technology sector remained declined slightly from last year, lacking a surge of growth from both Apple and Facebook.
Without the surge in Apple and Facebook brand value that helped drive category growth, Technology declined 1 percent in the BrandZ™ 2013 ranking, after five years averaging 8 percent annual category growth.
Other notable placements include Microsoft, which fell from number 5 to number 7, and Yahoo, three years absent from the list, returned at 92. Samsung, Apple’s chief mobile hardware rival, which jumped from 55 to 30, experiencing a surge in growth. Apple remains at the top, however, well ahead of the rest of the list, in both technology and overall. Their growth may have slowed over the last year, but if the exciting new products on their way later this year make a splash, there’s little doubt that Apple will remain on top for a long time to come.
Source: Millward Brown