As with the iPhone 5c videos Apple posted, they've now also have similar videos up for the freshly announced iPhone 5s.

There's two videos in place, that help explain some of the design process behind the device along with Jony Ive and others discussing some of the new technology in the iPhone 5s such as TouchID and the A7 chip.

If you've not already ran through all the possible information, you can check out the source link below to view both videos check them out via the YouTube embeds.

Source: Apple