Apple Posts New iPhone Ads
Apple has finally deviated from the instructional ads, instead moving to a man-on-the-street system of advertising. The three ads are well-done, :
- Doug in "Mankind", on the miracle of visual voice mail
- Elliot in "Meredith", on using MobileSafari to remember important things like your Boss's wife's name moments before you make some gaffe.
- Stephano in "One Thing", on the trend of convergence, where he replaced his iPod, a camera, a regular phone, and a text-messaging and email phone, with an iPhone.
It's a good set of commercials, and it would appear that the folks that are doing these New York ads are actual New-Yorkers and not paid actors, in what is perhaps a nod to some of the earlier Mac commercial ad blitz of "Switchers". The music track from Orba Squara has also been replaced.
Have something to say about this story? Share your comments below! Need help with something else? Submit your question!