According to the New York Times, Apple has rejected a few apps recently including Sony’s Reader app, based on the way content is purchased for use within the app. Sony's Reader app is an eBook platform similar to Apple’s own iBooks app and the Amazon Kindle app. Content can be found and purchased outside the app, bypassing Apple's iTunes Store and therefore bypassing Apples slice of the pie.

According to Steve Haber, president of Sony’s digital reading division, Apple told him that from now on, all future in-app purchases would have to go through Apple and this includes eBooks. Currently the Amazon Kindle bypasses the App Store too; when you select Kindle Store from within the Kindle app, you are taken to a web page where you can select, buy and pay for your book. This happens outside of iTunes and the App Store; Apple does not take any revenue from Kindle book purchases, but that now looks set to change.

Maybe this change is coming with the new magazine subscription service we expect to be implemented in iOS 4.3 and the launch of The Daily newspaper. Either way, this is another blow to the consumer, who will no doubt end up paying more and have less control of their content. What do you think? Let us know in the comments!

[The New York Times]