Apple has released a new commercial for the iPhone 5s called Parenthood. Set to the song Life of Dreams by Julie Doiron is shows a variety of parents and children learning, playing, laughing, and coming together better because of the iPhone.
Part of the new series of ads Apple began running earlier this year, it manages to be both more touching than the first, Powerful, set to Gigantic, and better matched than the second, Strength, set to Chicken Fat.
It shows a video baby monitor playing through the iPhone. An app that teaches kids how to brush their teeth. An app that ads funny, animated animal faces to drawings. A map to a lost dog. FaceTime used for flashcard drilling. A super macro lens attachment for some seaside video. Home automation that lets the iPhone turn out the lights for a sleeping baby. Fitness tracking while pushing twins around. Gardening tips during a surprise hose assault. And the LED as a flashlight, to find lost toys and check for monsters before bed.
I think it's terrific, the best of the current series. Give it a watch and let me know what you think.
Update: Apple has added Parenthood to the You're more powerful than you think page, along with a list of all the apps used in the ad. They include: