Apple, today, took down the front page of Apple.com and replaced all navigation, all iPhone 5 hero graphics, and all links to corporate information, with a single, simple video containing iconic Steve Jobs words and images.
"There's an old Wayne Gretzky quote that I love -- I skate to where the puck is going to be, not where it has been. And we've always tried to do that at Apple."
"This is iMac. The whole thing is translucent. You can see into it. It's so cool."
"This amazing little device holds a thousand songs... and it goes right into my pocket."
"An iPod. A phone... And an internet communicator. Are you getting it?"
"Good morning, can I help you?" "Yes, I'd like to order four thousand lattes to go please. No, just kidding! Wrong number, thank you."
"It's in Apple's DNA that technology alone is not enough. It's technology married with the liberal arts, married with humanities, that yields us the result that makes our hearts sing.
A message follows the video, from Tim Cook, Apple's CEO:
Steve's passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.
One of the greatest gifts Steve gave the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future. I'm incredibly proud of the work we are doing delivering products that our customers love and dreaming up new ones it will delight them down the road. It's a wonderful tribute to Steve's memory and everything he stood for.