Time was you could create any simple app you wanted, get it approved, then sneak back in and change the screenshots displayed in the App Store to make it look like your scam app was Minecraft or Pokemon or any damn thing you pleased. That time's over. Apple today announced that when an app is approved with a certain set of screenshots, it stays with those screenshots unless and until a developer submits an update for approval.
Beginning January 9, app screenshots will be locked in iTunes Connect once your app has been approved. New screenshots may be uploaded when you submit a binary for an update to an existing app or a new app. For more information on capturing and using screenshots, read the Xcode User Guide.
Of course, this is a huge loss of convenience for legitimate developers who might have wanted to update screenshots to better showcase a certain feature, or explain what their app does. So once again, the abuse of the unethical results in a restriction for everyone. Well done, jackasses.
For customers, it's pure win. No more bait and switch. Assuming due diligence by Apple's reviewers, from now on, what's on the box has to match what's in the box.
At least until the next scam mechanism becomes popular...