Apple has removed the set of three Genius ads from its website and YouTube channel with no explanation; they have just vanished. The three ads were originally aired during the Olympic Games London 2012 opening ceremony and received a very mixed reception. The ads were quite different to anything Apple had done in the past and mixed strange situations with a bit of humor.
The three ads were called Basically, Labor Day and May Day. Basically showed an Apple Genius laughing at not-Macs (Windows) and showing the customer all the add-on value of using a Mac. Labor Day showed an expectant Father knocking on the Genius's door at 4am; asking for assistance with a birth announcement card even as he should be calling the hospital. Finally, May Day was set on a plane with the Genius coming to the aid of a customer who has forgotten his anniversary and asks for help making an iMovie.
The ads received some severe criticism as they did tend to make Apple’s customers appear a little simplistic and clueless when it comes to using Apple products. Of course the other argument was that the ads were aimed at attracting new customers to Apple products, customers who weren’t aware of what exactly a Mac could do. Either way, the ads have now been completely removed from YouTube and Apple’s own marketing webpage. After we heard the other day that the Genius Bar receives over 50,000 visits a day, maybe Apple doesn’t need to advertise its services; as its customers seem well aware of what it offers.
What did you think of the ads? Are you sad to see them go or did you think they were ill advised?